Content Marketing Specialist - Filipino

Posted 2 Days Ago
Be an Early Applicant
Fremont, CA
Junior
Food
The Role
The Content Marketing Specialist will manage the Weee! Filipino storefront, develop marketing strategies, execute campaigns, and analyze performance metrics. This role involves collaboration across teams to enhance customer communication and drive engagement via multiple channels.
Summary Generated by Built In
About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

This role is onsite 5 days a week in Fremont, CA 

About the Role

We are seeking a dynamic, creative, and results-oriented Content Marketing Specialist to be part of our Filipino market team. This role will be perfect for someone who enjoys communicating with and solving problems for the end customer. The successful candidate will own and manage the Weee! Filipino storefront on the app and website, as well as lifecycle channels, and communication with our customers. That being said, the candidate should be data-driven, creative, and quick on their feet.

Responsibilities 

  • Own and manage the Filipino storefront for our emerging regions. This would cover, and not limited to banners, landing pages, product selection, email, popups, etc..
  • Collaborate with Marketing, Product, and Merchandising teams to develop best-in-class app pushes, emails, and website collections that drive revenue
  • Work with the whole team to come up with the content strategy for emerging regions for everyday executions and key events.
  • Plan and execute weekly, seasonal, and promotional campaigns end-to-end, from customer cohort targeting, to reporting and optimization
  • Stay up-to-date with the latest media technologies and marketing trends in order to build a more effective content/ editorial event calendar
  • Monitor campaigns, pages, and marketing initiatives closely to quickly pivot as needed.
  • Analyze and report campaign performance to provide significant findings, and learnings, and put together actionable insights into leadership and improvements to tools and processes

Qualifications 

  • 2+ years of experience in any of the following: social, CRM, paid media, digital community marketing experience, and/or offline marketing experience
  • self-motivated, curious, and detail-oriented
  • Native proficiency in Filipino/Tagalog is a must. Proficiency in English is required, as copywriting and communicating with the customer base will require a strong understanding of both languages
  • Deep understanding of the Filipino and Filipino American community, including their taste palette, food trends, and culture
  • Ability to analyze data and draw insights from content performance metrics
  • Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, and Excel or Google Sheets
  • Familiar with Klaviyo email marketing tool

Benefits

  • Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
  • 401k, 4% company match
  • Equity and Bonus 
  • Vacation, sick and holiday time off
  • Monthly mobile stipend
  • Monthly Weee! Points credits

Compensation Range

  • The US base salary range for this full-time position is $68,640 - $72,000 
  • This role may be eligible to discretionary bonus, incentives and benefits 
  • Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Softbank Vision Funds

The Company
Fremont, CA
241 Employees
On-site Workplace
Year Founded: 2015

What We Do

Weee! (www.sayweee.com/en) curates, sources, and delivers fresh Asian and Hispanic groceries to customers coast-to-coast. Join the fun on our iOS and Android apps! Shipping nationwide ?

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