Content Marketing Specialist-Filipino Market

Posted 9 Days Ago
Be an Early Applicant
Fremont, CA
67K-70K Annually
1-3 Years Experience
Food
The Role
Own content strategy and execution for the Filipino storefront, create video and photo content, collaborate with cross-functional teams, analyze campaign performance, prioritize tasks, deliver weekly reports, deep understanding of Filipino community, fluency in English and Tagalog, Bachelor's degree or 1+ year of relevant experience
Summary Generated by Built In
About Weee!

Weee! is the largest and fastest-growing ethnic e-grocer in the United States, operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers, redesigning the value chain and leveraging social buying, Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider, Reuters and TechCrunch.

Weee! is headquartered in Fremont, CA, and is currently available coast to coast with exceptional growth (5x YoY) across geographies, categories and ethnicities. We have raised $800M+ in funding to date from leading investors including Softbank Vision Funds, DST, Blackstone, Tiger Global, Lightspeed Ventures, Goodwater Capital, XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth, and an eventual public listing.

  • Own content strategy and execution for the Filipino storefront in specific regions.
  • Create video and photo content of recipes and food items that can be found and purchased on Weee!. Deliverables: Video itself, GIFs, photos etc 
  • Collaborate With Marketing, Product, and Merchandising teams to develop best-in-class app pushes, emails, and website collections that drive revenue
  • Build an effective content/ editorial event calendar for the Filipino market
  • Analyze and report campaign performance to provide significant findings, learnings, and actionable insights to leadership and improvements to tools and processes
  • Communicate and prioritize tasks on projects with internal stakeholders (product, data, marketing, merchandising)
  • Monitor daily banners, email automations and data processes and troubleshoot when necessary
  • Deliver weekly performance reports to the Market leader

Qualifications

  • Deep understanding of the Filipino and Filipino-American community, including their taste palette, food trends and culture
  • Fluent in English and Tagalog
  • Bachelor's degree or 1+ year of relevant experience applicable to marketing, digital media marketing, advertising, and communications industry 
  • 1+ year of email and push marketing experience
  • Excellent writing and editing skills are essential
  • Ability to analyze data and draw insights from content performance metrics
  • Proficiency with standard design tools like Adobe Photoshop, Figma, Canva, and etc.
  • Familiarity with Klaviyo, an email marketing tool

Benefits

  • Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
  • 401k, 4% company match
  • Equity and Bonus
  • Vacation, sick and holiday time off
  • Monthly mobile stipend
  • Monthly Weee! Points credits

Compensation Range

  • The US base salary range for this full-time position is $66,560- $70,000
  • This role may be eligible to discretionary bonus, incentives and benefits 
  • Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers

Weee! is an equal opportunity employer welcoming all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law.  Discrimination or harassment of any kind is not tolerated at Weee!. If you need to inquire about an accommodation or need assistance with completing the application, please email us at [email protected].



Softbank Vision Funds

Top Skills

English
Tagalog
The Company
Fremont, CA
241 Employees
On-site Workplace
Year Founded: 2015

What We Do

Weee! (www.sayweee.com/en) curates, sources, and delivers fresh Asian and Hispanic groceries to customers coast-to-coast. Join the fun on our iOS and Android apps! Shipping nationwide ?

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