Bank of Singapore opens doors to new opportunities.
At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!
We are seeking a creative and detail-oriented Content Marketing Specialist who to develop engaging and impactful content across multiple communication channels. The successful candidate will be responsible for creating, editing, and managing content for social media, website, digital marketing campaigns, and internal communications while ensuring alignment with the organisation's brand voice and communication objectives.
Content creation & management
· Create compelling and high-quality content in both English and Chinese for:
o Social media platforms (LinkedIn, Facebook, Instagram, YouTube, WeChat etc.)
o Corporate website and landing pages
o Marketing collateral and promotional materials
o Internal communications and employee engagement initiatives
· Produce channel-specific content formats including articles, social posts, videos, infographics, interviews, and thought leadership pieces.
· Adapt and localise content between English and Chinese while maintaining consistency in messaging and tone.
Website Content
· Manage and update website content to ensure accuracy, relevance, and SEO optimisation.
· Work closely with stakeholders to develop content that supports business, marketing, and customer engagement objectives.
· Ensure content aligns with brand guidelines and regulatory requirements where applicable.
Internal communications
· Create communication materials to support employee engagement and organisational initiatives.
· Collaborate with stakeholders across departments to ensure clear and effective communication.
Stakeholder management
· Partner with business units, marketing teams, and subject matter experts to identify storytelling opportunities.
· Coordinate with designers, videographers, agencies, and external vendors where required.
· Ensure all content undergoes appropriate review and approval processes.
Requirements:
Education
- Bachelor's degree in Communications, Marketing, Journalism, Media, Business, or a related field.
Experience
- 3-5 years of experience in content creation, digital marketing, communications, or a related role.
- Proven portfolio demonstrating content creation across multiple channels.
- Experience managing corporate social media platforms and website content.
- Experience in financial services, banking, wealth management, or corporate communications is an advantage.
Technical Skills
- Strong understanding of social media platforms, digital content trends, and content marketing best practices.
- Familiarity with SEO principles and website content management systems (CMS).
- Experience with design and content creation tools such as Canva, Adobe Creative Suite, Figma, or similar platforms is preferred.
Personal Attributes
- Strong storytelling and creative writing abilities.
- Excellent attention to detail and editorial judgment.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Proactive, collaborative, and strong organisational and project management skills.
Skills Required
- Bachelor's degree in Communications, Marketing, Journalism, Media, Business, or a related field
- 3-5 years of experience in content creation, digital marketing, communications, or a related role
- Proven portfolio demonstrating content creation across multiple channels
- Experience managing corporate social media platforms and website content
- Experience in financial services, banking, wealth management, or corporate communications
- Strong understanding of social media platforms, digital content trends, and content marketing best practices
- Familiarity with SEO principles and website content management systems
- Experience with Canva, Adobe Creative Suite, Figma, or similar content creation tools
- Strong storytelling and creative writing abilities
- Excellent attention to detail and editorial judgment
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Proactive, collaborative, and strong organizational and project management skills
What We Do
OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with an Aa1 rating from Moody’s. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker. OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services. OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 570 branches and representative offices in 19 countries and regions. These include about 300 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 90 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang. OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals. OCBC's insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.
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