Content Marketing Manager

Posted 2 Days Ago
Be an Early Applicant
Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Mid level
Legal Tech • Software
The Role
Create and execute SpotDraft’s content strategy across social channels and communities; lead brand campaigns with cross-functional teams; plan and produce the monthly newsletter; drive PR and thought leadership; track performance and iterate to grow engagement and awareness.
Summary Generated by Built In

About SpotDraft

SpotDraft is on a mission to help legal and business teams move faster, together. Our AI-powered contracting platform is redefining how companies manage contracts — and our story deserves to be told in creative, human, and memorable ways.

We’re looking for a Content Marketing Manager who can shape how the world sees and hears SpotDraft. You’ll be the voice behind our social channels, campaigns, newsletter, and PR stories. If you love crafting narratives, thrive on connecting ideas across platforms, and have a sharp eye for what makes content work — this role is for you.

What You’ll Do

1. Lead Our Social Media & Community Presence

  • Manage SpotDraft’s social channels (LinkedIn, X, and others) — from strategy to posting and performance tracking.

  • Build a presence on Reddit and other communities where legal, ops, and AI conversations are happening.

  • Experiment with formats — carousels, reels, threads, AMAs — to grow engagement and awareness.

2. Run Brand Campaigns That Stick

  • Partner with design, demand gen, and product marketing to launch integrated campaigns around key themes like “SCALE” and “AI in Legal.”

  • Bring creativity and consistency to how we show up — across visuals, messaging, and storytelling.

  • Track performance and share insights to continuously refine our approach.

3. Own the Monthly Newsletter

  • Plan, write, and ship SpotDraft’s monthly newsletter — curating stories, insights, and resources for our growing audience.

  • Experiment with tone, structure, and themes to increase open and engagement rates.

4. Help Drive PR & Thought Leadership

  • Identify opportunities to tell SpotDraft’s story through earned media, podcasts, and guest contributions.

  • Build relationships with journalists, legal tech editors, and event organizers.

  • Support leadership on bylines, interviews, and other public storytelling opportunities.

You’ll Own this role if you:

  • Have 4–5 years of experience in content or brand marketing, ideally in a B2B SaaS or startup environment.

  • Are a strong writer with a natural editorial sense — Definitely use AI tools, but if AI were to switch off for a day, you must be able to craft the same copy, as effortlessly!

  • Understand how content works across formats — from social to long-form — and how to repurpose it effectively.

  • Care about details — from punctuation to performance metrics.

  • Enjoy collaborating with cross-functional teams and juggling multiple creative projects.

Why SpotDraft?

  • Brilliant teammates—Work with some of the sharpest minds in legal tech.

  • Expand your network—Interact with top founders, investors, and industry leaders.

  • Real impact—Take ownership of projects and see your work in action.

  • Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

 

Our Core Values

  • Our business is to delight Customers

  • Be Transparent. Be Direct

  • Be Audacious

  • Outcomes over everything else

  • Elevate each other

  • Be Passionate. Take Ownership.

  • Be 1% better every day


All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.

*SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status

Skills Required

  • 4-5 years of experience in content or brand marketing, ideally in a B2B SaaS or startup environment
  • Strong writer with a natural editorial sense and ability to craft copy without AI
  • Experience managing social channels (LinkedIn, X) and building community presence (Reddit and similar forums)
  • Experience planning and executing integrated brand campaigns with design, demand gen, and product marketing partners
  • Ownership of newsletter planning, writing, and optimization to improve open and engagement rates
  • Experience driving PR and thought leadership, building relationships with journalists and supporting leadership media opportunities
  • Ability to experiment with formats (carousels, reels, threads, AMAs) and track performance metrics
  • Strong attention to detail and ability to collaborate cross-functionally on multiple creative projects
Am I A Good Fit?
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The Company
Bengaluru, Karnataka
216 Employees
Year Founded: 2017

What We Do

Businesses like Notion, ChargeBee, OnDeck, Airbnb, CRED, and more trust SpotDraft to help: - their in-house legal team automate repetitive, mind-numbing aspects of contracting and free up time so they can focus on high-leverage work. - their business teams close more contracts on their own without depending on legal for every small edit and review. - bring more speed, visibility, efficiency & structure to the entire contracting process, and more. Founded by a Harvard Law School lawyer and two Carnegie Mellon computer scientists, SpotDraft is the perfect co-pilot for your legal team that democratizes legal paperwork and speeds up the contract lifecycle.

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