The Role
Build Bolna's 0->1 content function: interview customers, craft case studies and thought leadership, run editorial calendar and content-to-pipeline systems, own social and short-form content, script videos, brief designers, and manage customer communications and email sequences to drive pipeline and buyer understanding.
Summary Generated by Built In
About Bolna
What this role is about-
What You'll Do
What We're Looking For
Who Will Thrive Here
Why Join Bolna
Bolna is a Voice AI platform built for enterprises. We let businesses deploy multilingual, human-like voice agents that handle inbound and outbound calls at scale, across recruitment, support, operations, and collections, without the overhead of building and managing large human agent teams.
Under the hood, we dynamically route every call across the best ASR, LLM, and TTS models by language, latency, and cost. The result: real conversations, at real scale, for real businesses.
We're early. We're moving fast. And we're building something that's visibly changing how enterprises operate.
What this role is about-
Somewhere out there, a mid-sized logistics company just cut their customer escalation time in half. A fintech collections team stopped burning through agent turnover. A recruitment firm is now screening 10x the candidates they could six months ago, and doing it without adding a single headperson.
Bolna made that happen. And almost nobody knows.
That's the gap you'll close.
We're looking for a Content Marketing Manager who genuinely believes that the most powerful thing technology can do is change how people work, and who knows how to tell that story. Not as a press release. As something people actually want to read.
This is a 0→1 content function. You'll build the narrative and own it thoroughly.
What You'll Do
- Tell the stories that need to be told. You'll spend time with our enterprise customers, understanding the before and after, the messy middle, the human stakes of what Bolna replaced or made possible. Then you'll turn that into content that makes the next buyer sit up and think: that's exactly my problem.
- Make the case with data. You'll know which stories to prioritize not just because they're compelling, but because they move the right audience at the right stage. Case studies, long-form pieces, thought leadership: you'll decide what gets made based on where it matters in the pipeline.
- Build the content infrastructure. An editorial calendar, a content-to-pipeline feedback loop, a library of assets that sales actually uses. You'll create the system, not just the pieces.
- Own Bolna's social presence. Building a point of view and shape how Bolna shows up on socials and beyond: what we say, how often, and why it earns attention. You'll find the stories worth telling in short form and know when a thread, a carousel, or a 60-second video tells it better than a blog post ever could.
- Be comfortable across formats. Long-form writing is the foundation. But you won't stop there. You'll script videos, brief designers, storyboard customer stories for different channels, and understand instinctively which format serves which story. You don't need to operate a camera. You do need to know what makes something watchable.
- Own customer communications and emailers. Product updates, onboarding sequences, re-engagement campaigns, milestone announcements. You'll write the emails our customers and prospects actually receive. These aren't blasts. They're touchpoints, and you'll treat them that way.
- Work directly with the founders and sales team. There's no layer between you and the people closest to customers. You'll use that access well.
- 2-4 years in content or marketing at a fast-moving startup. B2B SaaS experience is a strong plus. AI, developer tools, or enterprise software background matters more than a specific industry.
- You write well, and are interested in writing. In a clear, precise, makes-you-feel-something way, and not mere packaging. You can take a complex technical product and explain its impact in layman terms. And you can do it in a 200-word emailer, a 60-second video script, and a 1500-word long-form piece, each one feeling like it was made for that format.
- You think in stories, but you stay grounded in numbers. You understand that a beautiful narrative nobody reads is worthless. You track what works, you learn from what doesn't, and you make better decisions because of it.
- You're comfortable with ambiguity. There's no existing playbook here. You'll have to figure out what Bolna's content voice is, what stories are worth telling first, and how to build an audience from scratch. That possibility should excite you.
- You care about the technology. Not in a fanboy way. More like: you genuinely find it interesting that a voice AI can now handle a nuanced collections call better than a human can. Curiosity about what's actually being built here isn't optional.
Who Will Thrive Here
You've probably sat in a content role before and felt like you were producing output rather than creating impact. You've written pieces you're proud of that never got the distribution they deserved. You've wanted to be closer to customers, closer to product, closer to the decisions.
This is that role.
You'll thrive here if you believe stories are a form of evidence. If you read a case study and think about what the writer left out. If you're drawn to the unglamorous middle of enterprise transformation: the operations manager who used to dread Monday morning, the team that finally stopped doing the same call 400 times a day.
If you need a lot of structure to get going, a big team around you, or a clearly defined brief before you can write, this isn't the right fit. There's real work to be done from day one, and the person who does it best will be someone who finds that energising rather than intimidating.
Why Join Bolna
- Real traction, early stage. We have enterprise customers with real workflows running on Bolna today, which means there are real stories to tell, right now.
- Massive leverage. You're in the founding team. Everything you build here compounds.
- You'll see the impact. When a customer story you wrote helps close a deal, you'll know. When a piece you published shifts how someone thinks about Voice AI, you'll see it. The feedback loop here is short.
- Competitive pay and meaningful ESOPs from the start.
- Location: Bolna is based in Bengaluru. This is a full-time, in-office role.
Skills Required
- 2-4 years in content or marketing at a fast-moving startup
- B2B SaaS experience
- Background in AI, developer tools, or enterprise software
- Strong writing ability across formats (long-form, email, short-form scripts)
- Experience creating case studies, thought leadership, and data-driven content
- Experience building content infrastructure (editorial calendar, asset library, content-pipeline feedback)
- Experience owning social presence and short-form content strategy
- Experience writing customer communications and email sequences
- Comfortable with ambiguity and building processes from scratch
- Genuine curiosity about the underlying technology (Voice AI) and its product impact
- Full-time, in-office work in Bengaluru
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The Company
What We Do
Bolna is a Voice AI Platform purpose-built for India’s scale, linguistic complexity, and cost sensitivity. We enable enterprises to go live with thousands of concurrent calls in days, not months.
