Content Marketing Manager

Payscale is the original compensation innovator for organizations who want to scale their business with pay and transform their largest investment into their greatest advantage. With decades of innovation in sourcing reputable data and developing AI-powered tools, Payscale delivers actionable insights that turn pay from a cost to a catalyst. Its suite of solutions — Payfactors, Marketpay, and Paycycle — empower top companies in the U.S. and businesses like Cintas, Leidos, Chipotle, Brookdale Senior Living, Ohio State University, American Airlines, and TJX Companies.

Create confidence in your compensation. Payscale.

To learn more, visit www.payscale.com.

Job Summary

Sitting on the Content & Research team and reporting to the Manager of Content & Research, you will own middle- and bottom-of-funnel content that supports demand generation and nurture programs — transforming proprietary research, product innovation, and customer evidence into content that drives pipeline.

This is a full content lifecycle position. You will ideate and develop content, shepherd it through internal review, design, publication, and sales enablement, and coordinate handoffs across shared workflows. You will also play an active role in building the systems that allow the team to produce high-quality content efficiently and consistently.

This role is part of Payscale’s AI-enabled content engine. You will use Claude, Gamma, and other AI tools to enhance research, narrative development, and content production, while bringing the editorial judgment needed to ensure output is accurate and on-brand.

What You'll Do

Content Development

• Write and produce strategic content — whitepapers, guides, templates, expert briefs —that support nurture sequences and demand generation across the funnel

• Develop derivative content from cornerstone assets like proprietary research reports, making insights accessible, campaign-relevant, and tailored to different audience segments

• Weave customer evidence, third-party validation, and real-world use cases into content to strengthen credibility and resonance (case studies are owned by a separate function; your role is to incorporate and reference that evidence strategically)

• Write social copy to inform and support Payscale’s social media team’s publishing cadence on channels like LinkedIn

• Contribute weekly to the Payscale blog with an eye toward SEO, AEO, and GEO best practices

Publication & Sales Enablement

• Write and manage landing page copy for gated and ungated content assets on the Payscale website

• Partner with marketing operations and the website team to manage the publication process end-to-end

• Publish finalized content to Seismic and maintain content organization so sales and enablement teams can find and use it effectively

Project Management & Systems

• Manage content projects in Asana using templates, automation, workback schedules, and structured handoffs to keep cross-functional work on track

• Help establish and refine AI-assisted workflows and governance practices that embed quality, consistency, and efficiency into everyday content production

• Contribute to shared measurement of content performance, including velocity, blog traffic, form-fills, MQLs, influenced pipeline, and brand visibility in AEO/GEO

You’ll Thrive Here If…

• You get genuinely curious about complex subject matter and are comfortable going deep — through self-directed research, expert interviews, and iterative review — to make sure you get it right

• You can ideate strategically, drawing on market research, brand positioning, sales input, and performance data to pitch and prioritize the right content at the right time

• You deliver at a steady, predictable cadence and communicate proactively when priorities shift or timelines are at risk

• You thrive in cross-functional environments and can coordinate gracefully across product, product marketing, data, design, marketing communications, demand generation, and marketing operations

• You write clearly and directly — in your content, Slack, the project description in Asana, etc. — in a way that builds confidence

• You are enthusiastic about building systems, not just creating content. You see process as a force multiplier, not overhead

• You’re comfortable with the variable pace of a scaling company: sometimes fast, sometimes slow. You use capacity proactively and stay engaged either way

• You bring shared ownership to metrics and care about whether your content actually moves the business forward

What We're Looking For

•Bachelor’s degree in communications, English, literature, marketing, or equivalent professional experience

• 5+ years of experience in market-facing content development and project coordination in a B2B environment

• Demonstrated ability to manage multiple concurrent content projects with workback schedules and editorial deadlines, delivering roughly 2-4 pieces per week (more if they are blog posts, fewer if you have a whitepaper or other long-form content)

• Strong writing skills across formats — long-form, short-form, and conversion-focused copy — with a clean, professional editorial voice

• Working knowledge of AP style or demonstrated adherence to an editorial style guide

• Solid understanding of SEO, AEO, and GEO principles and how they inform content strategy

• Practical experience using AI tools (such as Claude) for research, content development, and workflow automation — paired with strong editorial judgment and a commitment to accuracy and impact over output volume

• Collaborative and resilient, with a bias toward action and a willingness to build rather than just execute

Nice to Have

• Experience in HR Tech, HCM, or B2B SaaS with a professional services component

• Experience developing or synthesizing content from proprietary survey or research data

• Proficiency with Asana for project and workflow management (strongly preferred)

• Experience with SEMrush or comparable SEO/analytics tooling

• Experience with Google Analytics (GA4)

• Experience with Webflow or comparable CMS

• Experience with Seismic or comparable sales enablement platform

• Experience with Gamma or comparable AI-assisted presentation and content tools

Location

Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.

In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.

If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:

• High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal.

• Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc.

When it matters (usually no more than a few times a year) we take the time to gather for in-person events.

Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.

Benefits and Perks

All around awesome culture where together we strive to live our 5 values:

• Data informed decision making.

• Customer first. Always.

• Succeed together.

• Relentless about results. Obsessed with excellence.

• Lead the change. Shape the standard.

An open and inclusive environment where you’ll learn and grow through programs and resources like:

• Monthly company All Hands meetings

• Regular opportunities for executive leadership exposure through things like AMAs

• Access to continued learning & development opportunities

• Our commitment to a continuous feedback culture which allows us to drive performance and career growth

• A growing network of Employee Resource Groups

• Company sponsored volunteer hours

• And more!

Our more standard benefits

• Flexible paid time off, giving you the opportunity to rest, relax and recharge away from work

• 14 Paid Company Holidays, includes 2 floating holidays (you choose!)

• A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale

• Unlimited infertility coverage benefits through our medical plans

• Additional supplemental health benefits offered to you and your family

• 401(k) retirement program with a fully vested immediate company match

• 16 weeks of paid parental leave for birthing and non-birthing parents

• Health Savings Account (HSA) options and company contributions each pay period

• Flexible Spending Account (FSA) options for pre-tax employee allocations

• Annual remote work stipend to be used on wellness or home office equipment

Equal Opportunity Employer:

We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you have a disability or impairment and need assistance with the application process, please email [email protected] for support.

Fraud Alert:

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