The Role
The Content Marketing Manager develops and optimizes high-impact content, focusing on strategy and execution across digital channels to enhance performance and support healthcare solutions.
Summary Generated by Built In
We are a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 190 health systems and over 1,200 hospitals and centers across 49 states rely on our award-winning products and expert change management services to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world.
Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.
The Content Marketing Manager is responsible for developing, creating, and optimizing high-impact content that helps LeanTaaS translate complex healthcare operations challenges, customer outcomes, and product value into compelling stories for the market. This role is weighted most heavily toward content strategy, writing, and website content performance, with systems and revenue-support responsibilities serving as important but secondary enablers.
This is an individual contributor role that will focus on content strategy and execution across the LeanTaaS product portfolio, creating and optimizing content like webinars, executive presentations, and customer stories across key digital channels such as the LeanTaaS website and Transform microsite. The role also supports website performance, SEO, and cross-functional storytelling efforts.
The ideal candidate is a strong writer, editor, and strategic thinker with healthcare domain experience and the ability to produce polished content for executive and enterprise audiences, including health system executives, operational leaders, clinical leaders, and digital/IT stakeholders.
WHAT YOU'LL DO
- Develop and manage content that supports LeanTaaS’ business priorities, audience needs, and go-to-market goals.
- Create high-value content across digital channels, including website pages, landing pages, blog posts, customer stories, webinars, campaign assets, and thought leadership.
- Develop polished, executive-ready presentation content for webinars, conferences, customer-facing moments, and other strategic marketing programs.
- Translate complex healthcare, operational, and AI-related topics into clear, credible, and engaging content for enterprise audiences.
- Partner with Product Marketing, Communications, Customer Marketing, Demand Generation, Customer Success, and Sales to identify and develop the highest-value content opportunities.
- Analyze content performance and use insights to refine editorial strategy, content formats, and content pathways over time.
- Oversee website content, architecture, and user experience to support engagement, lead generation, and funnel conversion.
- Own website-related KPIs, including traffic, SEO, engagement, conversion, technical performance, and pipeline contribution.
- Continuously optimize landing pages, navigation, and content pathways to improve user experience and lead conversion.
- Use keyword research, SEO best practices, and behavioral insights to improve discoverability, personalization, and performance.
- Partner with technical and operations teams to ensure website forms, tools, and integrations function effectively across platforms such as Marketo and Salesforce.
- Maintain and manage content systems and repositories, including Vimeo, Notion, CMS platforms, and other shared marketing tools.
- Ensure assets are organized, accessible, up to date, and easy for marketing and sales teams to use.
- Establish processes for content tagging, version control, and internal discoverability.
- Support publishing workflows and help improve overall content operations efficiency. Cross-Functional Collaboration & Revenue Alignment
- Partner with internal teams and external agencies to execute content and digital initiatives successfully.
- Work closely with Demand Generation to align content to campaigns, nurture programs, and conversion goals.
- Collaborate with Customer Success and Customer Marketing to ensure customer stories, proof points, and outcomes are accurate and usable.
- Support strategic marketing and sales conversations with relevant content, customer proof, and presentation materials when needed.
- Manage stakeholder reviews and approvals for key content and storytelling assets.
Content Strategy & Creation
Website Optimization & Personalization
Content Operations & Infrastructure
WHAT YOU'LL BRING
- Bachelor’s degree in Communications, Marketing, Digital Media, Journalism, or English or equivalent years of related experience
- 5+ years of experience in content marketing, digital marketing, website management, or a related role
- Healthcare domain experience required, ideally in healthcare technology, healthcare SaaS, health tech, provider organizations, or similarly complex healthcare environments
- Exceptional writing, editing, and storytelling skills
- Experience creating content for executive and enterprise audiences, including presentation decks, webinars, and thought leadership assets
- Strong understanding of content strategy, SEO, website optimization, and content performance measurement
- Experience with content management systems, analytics tools, and marketing platforms
- Strong project management skills and the ability to manage multiple workstreams in a fast-paced environment
- Excellent interpersonal skills and the ability to collaborate effectively across teams
- Strategic thinker with a data-driven mindset and strong editorial judgment
- Comfortable using Generative AI tools such as ChatGPT, Gemini, or similar platforms to improve content workflows and personalization
BONUS POINT IF YOU HAVE
- Experience in B2B SaaS, enterprise marketing, or healthcare IT
- Experience supporting enterprise sales conversations with content and customer proof
- Experience with Marketo, Salesforce, GA4, SEO tools, and website testing workflows
- Proficiency with Notion, PathFactory, and website personalization tools
- Experience with Elementor and basic knowledge of HTML, CSS, or JavaScript for troubleshooting and web updates
- Experience working with freelancers, agencies, or content production partners
- Experience working in a fast-paced, remote environment
WHAT YOU'LL GET
- Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
- Competitive compensation package that includes base salary, target bonus, and stock options
- 401(k) Match
- Comprehensive healthcare benefits
- Generous Paid Time Off and Parental Leave
- Monthly reimbursement for Skill Building
- Monthly reimbursement for Wellness, Transportation, and/or Home Office
- Education Reimbursement for select courses/programs
Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to [email protected]. LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.
Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.
Top Skills
CSS
Ga4
Generative Ai
HTML
JavaScript
Marketo
Salesforce
Seo Tools
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The Company
What We Do
Healthcare reform, an aging population, a higher incidence of chronic disease, and a global pandemic have caused the demand for healthcare services to escalate quickly. At the same time pressure from payers to eliminate waste requires that healthcare providers do more with less to meet this skyrocketing demand with the resources in which they have already invested. And this situation is only going to get worse.
