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Accelerate the ad technology evolution.
The Role
The Content Marketing Manager will develop and execute content strategies, manage editorial calendars, and create various marketing materials, ensuring quality and consistency across channels while leveraging data and insights for improvement.
Summary Generated by Built In
About Index Exchange:
Index Exchange is a globally trusted independent supply-side platform, powering intelligent decisioning that maximizes value for media owners. As a neutral, conflict-free exchange, we help media owners connect more effectively with the world’s leading brands, enabling marketers to achieve stronger performance while advancing efficiency, transparency, and quality across the programmatic ecosystem.
With more than 20 years of industry leadership, we continue to accelerate the ad technology evolution by applying intelligence closer to the impression and reducing waste across the supply chain. Through radically transparent practices and exceptional standards, we deliver long-term value for media owners, marketers, and partners worldwide.
What’s it like to work at Index?
Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're not just buzzwords.
We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.
We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.
Are you ready to join the programmatic evolution?
Index Exchange is seeking a strategic and creative content marketing manager based in New York City to create engaging, high-quality content that builds brand awareness, deepens customer engagement, and helps shape Index’s voice and point of view in the market.
You’ll own the development and execution of content across channels—from ideation through distribution—ensuring our narratives are timely, relevant, and resonant with key audiences. The ad tech industry is notoriously complex. This role plays a critical part in distilling highly complex and technical concepts into clear, accessible content for a broad audience.
This is a highly visible and impactful role within the Brand Marketing team, offering the opportunity to directly influence how Index shows up in market and how our content supports broader business objectives.
As AI continues to transform how we work and innovate, this role will play a pivotal part in shaping how we thoughtfully and responsibly integrate new tools and workflows to elevate creativity, efficiency, and editorial quality without compromising standards.
What we’re looking for:
- An exceptional writer and editor with a strong journalistic mindset—you know how to ask the right questions, simplify complex and technical topics, and tell compelling stories
- High editorial standards and strong judgment to ensure quality, accuracy, and consistency
- Fluency in today’s content landscape paired with curiosity about what’s next, from AI-assisted workflows to emerging solutions and platforms
- A strategic thinker who can translate business priorities, product innovation, and industry trends into cohesive, audience-relevant content narratives
- A collaborative partner comfortable working cross-functionally across a diverse group of stakeholders, including executives, partners, and customers along with Creative, Communications, International, and Product Marketing teams
Here’s what you’ll be doing:
- Own the ideation, development, editing, production, and distribution of editorial and marketing content across channels, including website, blog, social, email, video, and events
- Develop and execute integrated content campaigns in support of driving brand awareness and customer engagement around our company objectives
- Manage the editorial calendar, defining content themes and topics that align with key narratives, campaigns, product launches, and industry moments
- Partner closely with stakeholders across the business to ensure content is aligned, consistent, and impactful
- Champion the Index style guide and ensure consistency in brand voice, tone, and messaging across all content and channels
- Monitor and analyze content performance, using data and insights to continuously refine strategy, improve engagement, and extend reach
- Stay ahead of industry trends, platform updates, and emerging content formats to help evolve our content approach
- Help establish best practices for content governance and the use of AI tools (for example, ChatGPT, Writer, or Canva AI) to streamline workflows while maintaining editorial integrity and quality
Here's what you need:
- 5+ years of editorial, content marketing, or communications experience in B2B tech, ideally with exposure to ad tech or digital advertising, and a keen drive to stay ahead of industry trends, emerging technologies, and ecosystem changes
- Exceptional writing, editing, and proofreading skills, with the ability to adapt tone depending on audience and channel
- Comfort incorporating data and research into content to strengthen narratives with credible proof points and elevate content authority
- Solid understanding of digital marketing, SEO, and AEO best practices
- Experience using AI tools in content workflows, with sound judgment around quality, accuracy, and brand standards
- Ability to manage multiple projects in a fast-paced environment while meeting tight deadlines
- Data-driven mindset with experience interpreting performance metrics and making strategic recommendations
- Proven ability to work independently, prioritize effectively, and influence stakeholders through bold ideas and clear communication
Salary: The base salary range for this role is $103,000 to $125,000. The total compensation package may vary depending on non-discriminatory factors such as job-related knowledge, skills, and experience.
Why you’ll love working here:
- Comprehensive health, dental, and vision plans for you and your dependents
- Paid time off, health days, and personal obligation days plus flexible work schedules
- Competitive retirement matching plans
- Equity packages
- Generous parental leave available to birthing, non-birthing, and adoptive parents
- Annual well-being allowance plus fitness discounts and group wellness activities
- Employee assistance program
- Mental health first aid program that provides an in-the-moment point of contact and reassurance
- One day of volunteer time off per year and a donation-matching program
- Bi-weekly town halls and regular community-led team events
- Multiple resources and programming to support continuous learning
- A workplace that supports a diverse, equitable, and inclusive environment – learn more here
Equal employment opportunity
At Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.
Accessibility for applicants with disabilities
Index Exchange welcomes and encourages individuals with disabilities to apply to work with us.
If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.
Index everywhere, Index anywhere
Our corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.
AI Disclaimer: Automated tools including artificial intelligence may be used to assist in screening and assessing applicants for this role. All hiring decisions involve human review.
Vacancy Status: This posting is for an existing vacancy.
Top Skills
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The Company
What We Do
Index Exchange is a global advertising supply-side platform enabling media owners to maximize the value of their content on any screen. As a trusted partner and ally, we connect leading experience makers with the world’s largest brands to ensure a quality experience for consumers. We’re a proud industry pioneer with over 20 years of experience accelerating the ad technology evolution. With our radically transparent business practices and dedication to total market efficiency, we’re committed to upholding the integrity of the programmatic ecosystem at large. Our global teams are dedicated to driving industry standards and building technology that delivers scale, efficiency, and long-term value for our customers and partners. In our workplace, we pride ourselves on fostering an environment of openness where everyone feels connected and supported - a place where you can be your best inside or outside of work.
Why Work With Us
When you join Index Exchange, you’ll be working at an engineering-first company. Our foundation is our technology platform and all of the Indexers who come together to improve, extend, and reinvent it. We invest heavily in building an organization that’s committed to DEI&B, our core values, and our vision of total market efficiency.
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