Content Marketing Manager

Reposted 6 Days Ago
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Kuala Lumpur, WP. Kuala Lumpur, Kuala Lumpur, MYS
In-Office
Senior level
Software
The Role
Lead and restructure content marketing to drive growth: define brand voice, build content pillars, align content to customer journey, manage multi-channel distribution, and collaborate with paid and SEO teams to optimize performance and conversions.
Summary Generated by Built In

Teleport’s on a mission to move things across Southeast Asia and beyond by giving access to affordable and reliable cross-border delivery for all big and small businesses, as fast as next-day.
As the Manager of Content Marketing at Teleport, you will be the architect of our voice and the engine behind our growth. You are restructuring how we tell our story to ensure every piece of content, from a LinkedIn thought-leadership post to a performance-driven ad - moves the needle on revenue and brand equity.

Ready to shape the stories behind a brand that moves faster, cheaper, and better? Keep reading!
Learn more about Teleport here: https://www.linkedin.com/company/teleport-it/

Key Responsibilities

1. Team Leadership & Strategic Restructuring

  • Audit & Rebuild: Evaluate the current content ecosystem and restructure the team to directly support the Growth Marketing function.
  • Agile Content Operations: Move the team from a "service desk" model to a proactive "growth partner" model, ensuring content production aligns with high-priority experiments and funnel optimisations.
  • Performance Integration: Work alongside Growth marketing teams to ensure content is mapped to the customer journey and optimized for conversion.

2. Brand Narrative & Storytelling

  • Own the Narrative: Refine and scale the Teleport brand voice, ensuring we stand out in a traditional logistics industry as the modern, digital-first alternative.
  • The "ecommerce" Voice: Develop compelling narratives that resonate with B2B stakeholders, e-commerce giants, and SMEs alike.
  • Content Pillars: Establish core content pillars that position Teleport as a thought leader in logistics technology, infrastructure, and regional connectivity.

3. Multi-Channel Management

  • Omni-channel Strategy: Oversee the distribution strategy across all digital touchpoints (incl: LinkedIn, Instagram, YouTube, and Email).
  • Performance Content: Collaborate with the Paid Media team to create high-performing ad creative, landing page copy, and lead magnets.
  • SEO & Organic Growth: Drive long-term organic traffic by aligning the editorial calendar with search intent and industry trends.

Requirements

Who You Are

  • Experience: 7-10+ years in content marketing, with at least 3 years in a leadership role within a fast-scaling Tech or Logistics company.
  • The Hybrid Marketer: You possess the "right brain" for creative storytelling and the "left brain" for data-driven growth metrics.
  • The Builder: You have a proven track record of hiring, mentoring, and restructuring teams to meet evolving business goals.
  • The Storyteller: You can take complex supply-chain concepts and turn them into punchy, accessible, and persuasive content.
  • Agile: Moves with agility to optimise impact to team and organisation

Benefits

Why Teleport?

"We are moving things differently. We need a content leader who thinks differently."

  • Opportunity to lead the narrative for one of Southeast Asia's fastest-growing leading logistics players.
  • A culture that values speed, experimentation, and "moving fast without breaking the cargo."
Am I A Good Fit?
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The Company
HQ: Oakland, CA
74 Employees
Year Founded: 2015

What We Do

Teleport allows engineers and security professionals to unify access for SSH servers, Kubernetes clusters, web applications, and databases across all environments.

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