Responsibilities
- Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
- Create high-quality, engaging content across formats, including: web pages, email campaigns, social posts, eBooks, blogs, videos, ABM campaigns, event assets, press releases, case studies, and sales collateral.
- Apply SEO best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic.
- Collaborate with product experts to generate thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
- Develop content plan to support integrated marketing campaigns.
- Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
- Manage external agency relationships; provide clear briefs and editorial direction to ensure content aligns with strategy.
- Leverage Jasper AI and other tools to scale content production without sacrificing quality.
- Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
- Measure content performance and use insights to refine strategies for continuous improvement.
Requirements:
- Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
- 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
- Proven ability to craft compelling narratives that engage technical and executive audiences.
- Strong understanding and hands-on experience with modern SEO strategies and tools.
- Excellent writing, editing, and verbal communication skills.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Ability to turn complex technical topics into clear, engaging, and persuasive content.
- Comfortable working in a fast-paced environment with cross-functional teams.
- Positive, collaborative attitude with openness to feedback.
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