Pontera is a fintech company on a mission to help people retire better. Our software platform enables retirement savers to get the help they need managing their 401(k) and other retirement plan accounts as part of a personalized strategy by their trusted financial advisor.
Pontera is used by financial advisors across the nation– from SMB to Fortune 500 RIA firms, independent broker-dealers, plan custodians, and plan advisors.
Backed by leading venture capital firms including ICONIQ Growth and Lightspeed Venture Partners, Pontera is built by talented individuals who share a dedication to helping people retire with greater security.
Our team is fast-growing and driven to become one of the largest fintech companies in the world. Our culture is built on a people-first principle: in a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That’s where you come in.
Pontera is seeking a Content Marketing Manager to join our growing content marketing team. This is a full-time position, equally responsible for planning strategic, full funnel content campaigns as well as fulfilling written materials for various internal stakeholders.
The ideal candidate is passionate about creating compelling copy, with an understanding of content marketing in the B2B software industry. This is a great opportunity for content enthusiasts with a desire to learn and contribute to a company’s growth.
Reporting to the Head of Brand, you will collaborate with our designer, content strategist, and various other stakeholders in the marketing department to drive education, brand awareness, and visibility.
- Plan and prepare long-form content campaigns, including white papers, research reports, ebooks, etc.
- Prepare email and ad copy as part of larger, integrated campaigns Draft FAQs, guides, and more for use in marketing campaigns for financial advisors and their end-clients.
- Execute content strategies that drive engagement, brand awareness, and lead generation across multiple channels.
- Prepare thought leadership content for executive social channels, blogs, op-eds, and more.
- Generate a repository of on-brand content for our website and digital campaigns that accurately represents our value proposition.
- Work closely with our graphic designer to ensure that all content is visually appealing and optimized for user experience across different platforms and devices.
- Gather feedback from the internal and external stakeholders who can verify that your writing lands as intended. Exercise a high degree of flexibility and continuous improvement when receiving constructive feedback.
- Monitor content performance using analytics tools and adjust strategies based on data-driven insights.
- Stay abreast of industry trends and sales conversations to continuously improve content quality and relevance.
- Grow as a mentor in copyediting to help other team members and freelancers improve their writing.
- 4+ years of experience in content creation for financial services/products
- Excellent organizational and interpersonal skills
- Stellar writing skills with the ability to synthesize complex information
- Expert at soliciting, embracing, and incorporating feedback on your work
- Strong drive to become a subject matter expert
- Thorough understanding of how to analyze the performance of content marketing campaigns, including various KPIs and return on investment
- At least a basic understanding of keyword strategy and SEO
- Ability to think strategically and use in-house and third-party data to craft compelling narratives
- Experience writing for the following formats and channels: blog, website, digital and offline ads, long-form research/white papers, infographics.
- Compensation: $150,000 to $170,000 annually
- Opportunity: Have a major impact at a fast-growing startup that is revolutionizing the FinTech industry
- Team Culture: A collegial, collaborative, fun work environment with frequent team events
- Equity: All new hires are eligible for equity grant participation
- Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
- Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
- Family Benefits: Paid parental leave & reimbursement program for family planning services (such as fertility treatments, adoption, or surrogacy
- Professional Development: Sponsored learning & development program (to cover classes, certifications, and more!)
- Food Perks: Fully stocked kitchen & lunch reimbursement program
- Work Flexibility: A hybrid office work model (In-Office Tues/Weds/Thurs and WFH Mon/Fri) & generous PTO day
Pontera is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
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What the Team is Saying
What We Do
Pontera is a Fintech company that helps financial advisors report on, manage, and trade their clients' held-away accounts, including 401(k)s, 403(b)s, HSAs and more. The platform is designed to work across account types and integrate seamlessly into existing technology to help advisors improve their clients' financial outcomes. Founded in 2012, Pontera is headquartered in New York City.
At the core of our team is a strong belief that helping people retire comfortably is of critical importance. Pontera is designed to help advisors not only analyze their clients’ held away accounts to provide greater visibility, but to enable advisors to take action and manage accounts on their clients’ behalf, improving the client experience, potentially adding accretive performance, and helping to mitigate compliance and security concerns around managing held away accounts.
Each of us believes strongly in the mission of helping millions of people achieve the best retirement possible.
Why Work With Us
We are proud of our People-First mentality and culture. You will have the unique and exciting opportunity to be part of a team whose mission is to scale Pontera into one of the largest FinTech companies in the world.
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Pontera Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We're in-office on Tues/Weds/Thurs and we work from home on Mon/Fri!
