Content Marketing Manager

We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded – leaving petabytes of rich data untapped. Until now.

Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution – the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.

With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.

We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries – home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.

With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

We are looking for a creative and consistent Content Marketing Manager to lead our content initiatives, implementing the "They Ask, You Answer" framework. This role requires a versatile content creator proficient in writing and video production, with a strong understanding of content marketing strategies.

• Content Creation and Execution:

  • Manage a robust content calendar

  • Execute the "They Ask, You Answer" methodology to create consistent content that addresses customer queries and positions Siro.ai as an industry authority.

• Video Production:

  • Collaborate with internal subject matter experts to produce engaging video content.

  • Manage end-to-end video creation, including writing scripts, working with our video editor, and publishing across social media platforms.

• Written Content Creation:

  • Write and edit compelling blog posts, social media posts, and other marketing materials.

  • Ensure all content is SEO-optimized and aligns with brand voice and messaging.

• Content Distribution & Analysis:

  • Manage content distribution across various channels to maximize reach and engagement.

  • Analyze content performance metrics and adjust strategies to improve engagement and conversion rates.

• Increased traffic to our website and views on YouTube.

• Increased follower count on all social platforms.

• Consistent creation of 2-3 pieces of content per week

• Bachelor’s degree in Communications, Journalism, Marketing or a related field.

• Proven experience in content marketing, with a strong portfolio of both video and written content.

• Familiarity with video production tools and software.

• Excellent writing and editing skills, with a keen eye for detail.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Ability to work collaboratively in a team environment and adapt to a fast-paced setting.

• This role is based in NYC (in-office Tues, Wed, Thurs)

• We do not sponsor visas

• Compensation based on leveling: $103k-$165k

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.