Content Marketing Manager (AI-Powered Content Engine)

Location: Hybrid - NYC 3 days a week 

Job Type: Full-time

Job reports to: Director of Strategic Growth 

Salary Range: $110k-$125k anually 

About Jaan Health/Phamily

Jaan Health is a strategic care transformation partner for health systems, medical groups, and large physician organizations. With over a decade of experience supporting providers in proactive care delivery, our clinical experts use our AI-powered platform Phamily to extend personalized, proactive care across entire patient populations, driving clinical outcomes and sustainable revenue.

Job/Role Description

The Content Marketing Manager will play a critical role in shaping how Phamily communicates its value to healthcare leaders, providers, and partners. This role will own the content engine that translates complex healthcare topics, such as chronic and advanced primary care management, value-based care, and AI-enabled clinical workflows, into clear, compelling content that drives engagement, creates market demand, and ultimately contributes to building and accelerating our sales pipeline.

Working closely with Marketing, Sales, and Product teams, the Content Marketing Manager will develop thought leadership and strategic content that supports the company’s go-to-market efforts. This includes producing articles, case studies, white papers, webinars, and campaign materials that highlight Phamily’s impact on patient outcomes, financial sustainability for providers, and provider success.

This role is ideal for a strong storyteller who can connect healthcare innovation with real-world impact–using AI to accelerate that work. We are an AI company, and our expectation is that our AI-native teams operate at scale and speed without sacrificing quality or thoughtfulness. 

Key Responsibilities:

Content Engine Operations: 

• Own the end-to-end content production calendar.
• Use AI tools (Claude, etc.) to accelerate research, drafting, derivative content creation, and repurposing, maintaining editorial quality and brand voice.
• Build and refine repeatable workflows for turning a single hero asset into a full campaign.
• Manage the production pipeline in Asana from brief through publish, keeping the team on cadence.

Thought Leadership & Spokesperson Content

• Partner with C-suite and VP-level spokespeople (clinical, financial, operational leaders) to develop and refine POV-driven content.
• Prepare, conduct, and distill spokesperson working sessions into usable content frameworks.
• Ghostwrite or co-author thought leadership articles, video scripts, LinkedIn posts, and speaking abstracts.
• Support PR firm with content for earned media, bylines, and press materials. (Because media companies will not accept AI-generated content, you’ll still need strong traditional writing and storytelling skills.)

Content Strategy & Creation

• Partner cross-functionally to develop effective content mapped to health system buyer personas.
• Write and edit whitepapers, case studies, articles, video scripts, webinar content, and email sequences for B2B enterprise healthcare audiences.
• Ensure coverage across strategic themes, personas, and funnel stages. 

SEO, Website & Distribution

• Own SEO/AEO/GEO strategy and execution.
• Partner with the web/creative team to maintain conversion-oriented site content. 
• Collaborate with Demand Gen on content distribution, paid amplification, and nurture programs.
• Support sales and event collateral requirements. 

Requirements:

• 5+ years of experience in content marketing in B2B enterprise healthcare, health tech, or a related field 
• Demonstrated fluency using AI tools (e.g., Claude, ChatGPT, Jasper) as part of a content production workflow, not just for ideation, but for research, drafting, repurposing, and scaling content while maintaining editorial quality. You should be able to articulate *how* you use AI, not just *that* you do
• Experience managing a high-velocity content calendar with multiple simultaneous campaigns and stakeholders.
• Strong interviewing and synthesis skills, you'll work with senior healthcare leaders to extract insights and translate them into compelling content.
• Comfort writing for enterprise B2B healthcare audiences across clinical, financial, and operational topics.
• Understanding of the health system landscape: value-based care, Advanced Primary Care, care management programs, and the financial/operational pressures facing health system leadership.
• Experience with content operations tools and project management platforms (Asana, Monday, or similar).
• Experience supporting PR/earned media content programs (bylines, press materials, speaking abstracts).
• Bachelor’s degree in marketing, communications, journalism, healthcare administration, or a related field

• Salary Range: $110k-$125k anually. Competitive compensation commensurate with experience. 
• Potential to earn equity based on performance
• Medical, dental, and vision coverage for employees and dependents at a nominal cost
• Paid maternity leave
• FSA and Dependent Care account options
• 401(k) Eligibility after 6 months of full-time employment
• Collaborative, mission-driven work environment

If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.

Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status.