Content Marketing Strategist

A bit about you

We are looking for a passionate B2B storyteller with strong social media and content development skills and a familiarity with SEO best practices. This person will help develop engaging corporate marketing content that articulates GroundTruth’s mission and value to customers. You have a history of managing successful social media programs across all major platforms. This person is a master at creating content that turns heads and generates intrigue.  The ideal candidate is also data driven, uses insights to steer content development, and is goal-oriented. 

You like to work across different teams, including technology, product, and sales. Preferably, you have a basic understanding of advertising. The ideal candidate also has experience writing and contributing to various forms of content, such as social media and blog posts, SEO content, and research.

You’re a LinkedIn wiz that can get attention with the content you produce. You get excited about introducing new technology solutions to the market. You can manage and contribute to multiple projects while working in a fast-moving, constantly evolving environment. You have a knack for simplifying complicated, technical concepts for various types of audiences. You are a team player but can also work independently. You aren’t afraid to ask questions and are willing to contribute where and when needed. 

This role will report to the Director of Advertising & External Communications.

You will:

• Proactively work with GroundTruth Teams to identify and craft company success stories, news, and research insights that appeal to customers, partners, and the press
• Manage and monitor social media channels and website content for opportunities to engage with customers, press, and employees
• Work closely with various internal and external stakeholders to create and distribute relevant communications, including topic areas that fall within product and corporate performance
• Partner with the GroundTruth Insights Team to develop and publish data-focused content across social media and our corporate website
• Work closely with agency resources to provide support for PR programs such as award submissions,  blog content, and SEO programs
• Help grow and evolve GroundTruth’s content program by tracking and reporting on related quarterly metrics to guide the expansion and evolution of the program
• Work closely with other marketing team members to develop and curate content for company newsletters, events, webinars, and corporate web pages, including the company blog
• Prioritize and manage projects, as well as interact with department leaders to help ensure overall success
• Provide content counsel and support to internal clients while managing internal stakeholders’ expectations
• Support go-to-market products and corporate programs
• Work with cross functional teams and have experience interacting with all parts of the business
• Be proactive in submitting ideas and feedback with direction at a strategic level
• Work independently, they work hand in hand with managers on prioritizing workloads and programs
• Sometimes requires senior level input on submitted work to ensure alignment with strategies and quality expectations from other departments

You have:

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• A degree in communications, marketing or related field and 3-5 years experience of deep understanding of email marketing experience, including developing email marketing strategies, building email nurtures, and automation journeys, OR 5-6 years experience as a Marketing Generalist or Specialist, Sales Marketing Manager, Content Strategist, or related role in similar field
• Excellent writing and presentation skills (writing samples required); ability to write, edit, publish content, and implement stakeholder feedback
• Familiarity with AP Style guide and experience writing B2B related content; B2C industry knowledge a plus
• Hubspot,  Asana, WORDPRESS, or Salesforce experience a plus
• Strong project management skills
• Proficient in commonly used content development tools such as Microsoft Office applications and Google applications
• A strong attention to detail and well-versed in corporate and creative writing styles
• Experience with Google Analytics, and social media measurement/ listening tools a plus
• Understanding of the digital, mobile, programmatic and ad ecosystem

You are:

• Collaborative
• Resourceful
• Innovative
• Determined
• A self-starter who thrives in a fast-paced environment that requires strong prioritization ability with minimal oversight
• Curious
• A fast learner
• A strong communicator with solid written/verbal presentation skills
• Detail-oriented–-the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!

What we offer

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love

• Remote-first philosophy, subject to each manager’s discretion depending on the needs of the role
• Flexible vacation
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages
• 401(k) employer match
• Fully-paid medical premiums for employees
• Generous parental leave
• Active DEIB Committee with regular initiatives
• Inclusion Academy seminars
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at [email protected].