Content Marketing Manager

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. ​ We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

Role Summary

Develops content marketing activation strategies related to investing, retirement, and personal finance in support of II strategic objectives and key results. Implements content marketing programs utilizing a data-driven omni-channel approach for targeted audiences to educate, inform, engage, build relationships with prospects, strengthen client relationships, and promote T. Rowe Price as a thought leader.

Responsibilities:

• Develops & delivers content marketing strategies and recommends solutions for thought leadership, educational and marketing content that engages and serves clients and prospects.
• Develops and disseminates content marketing in an efficient, consistent, and timely manner for clients and prospects.
• Partners with cross-functional teams that includes but is not limited to editors, writers, data teams, product owners and marketers to develop and refine content activation ideas for targeted audiences.
• Manages all production aspects of Insights email program – determines line up (in partnership with IPRC), source, review and choose content, determine audience, coordinate with database marketing for distribution and measurement.
• Leads analysis of Insights content performance and test and learn approach for Insights email activation, sharing learnings and analysis with key stakeholders; leverage learnings for evolution of content programs aligned to strategic objectives and key results.
• Supports the evolution of the customer communications management (CCM) strategy and implements changes within content marketing programs.
• Supports II Integrated Content Planning through process development, change management and governance.
• Develops a solution for and manages an integrated content plan across key strategic programs that effectively captures and communicates target audiences, content topics, desired outcomes, and the channel distribution strategy.
• Establish the capability to track, measure and report on II content performance across digital and offline channels.
• Partners across II to identify opportunities for and activate content strategies tied to key service engagements to improve client satisfaction and/or reduce call volume.

Qualifications (Required):

• Bachelor's degree or the equivalent combination of education and relevant AND
• 5+ years of total relevant work experience in a content marketing or marketing operations role.
• Ability to lead and influence cross-functional projects/workstreams.
• Analytical skills and abilities to meaningfully improve solutions to meet business goals.
• Highly organized and efficient ways of working, including the ability to develop clear and concise content/communications.

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for remote work up to two days a week.

Base salary ranges:

$103,500.00 - $177,000.00 for the location of: California, New York
$91,000.00 - $155,500.00 for the location of: Washington, D.C
$83,000.00 - $141,000.00 for the location of: Colorado, Maryland, Washington and All other US locations

Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion:

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits: We invest in our people through a wide range of programs and benefits, including:

• Competitive pay and bonuses as well as a generous retirement plan and employee stock purchase plan with matching contributions
• Flexible work opportunities
• Health care benefits (medical, dental, vision)
• Tuition assistance
• Wellness programs (fitness reimbursement, Employee Assistance Program)

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.