Content Marketing Manager, APAC

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.
Job Summary:
The Content Marketing Manager will be responsible for developing and evolving a comprehensive content strategy for Klaviyo's key APAC GTM segments. This role will lead content-driven initiatives and campaigns - including customer story development, white papers, videos, podcasts, email copy, presentation narratives, and webinars - while also taking on additional responsibilities across the team and within the wider marketing organisation as needed.
Supervisory Responsibilities:

• None.

Duties/Responsibilities:

• Drive content creation aligned with audience-centric demand generation, pipeline acceleration, and customer growth strategies.
• Collaborate closely with members of the marketing, sales, partnerships, and customer success teams to ensure alignment on key insights, themes, deliverables, and outcomes.
• Identify and execute high-impact, high-visibility content opportunities that resonate with target segments and are relevant to current trends and industry topics.
• Source market research and consult marketing experts for audience insights and additional content direction.
• Become an expert on Klaviyo's customers, their challenges and opportunities, and contribute to building advocacy for the brand.
• Understand and create content to drive SEO impact, ensuring our owned media is up-to-date, relevant, and driving outcomes.
• Ensure editorial integrity and quality in published content and creative assets, including reviewing and/or editing the work of third-party agencies.
• Proactively identify opportunities to repurpose, repackage, and/or refresh existing global content for local audiences and distribution channels.
• Work with Klaviyo's legal team and cross-functional leaders to ensure content strategies are compliant with applicable regulations and Klaviyo's policies and best practices.
• Accurately forecast and track/report on marketing metrics and KPIs to demonstrate how your work impacts the numbers. Use data to make recommendations on what content should be created or optimised.
• Maintain organisation and status updates for assigned projects, including using shared tracking systems and following up with stakeholders as needed.

Required Skills/Abilities:

• Strong understanding of the full marketing funnel and how content plays a strategic role in driving both short- and long-term business results.
• A gifted storyteller, writer, and/or producer with the ability to work autonomously.
• Ability to craft compelling stories with maximum relevance for internal stakeholders and the target audience. This includes diving deep into topics and customer segments, producing technical or industry-specific content, and translating complex ideas into easily digestible pieces for general consumption.
• Experience producing exceptional video/audio content, with a strong understanding of how to keep the content production process moving smoothly.
• Strong analytical skills for researching topics and distilling critical issues.
• Detail-oriented with excellent organisational and time-management skills.
• Strong ability to prioritise and justify trade-offs with data; demonstrates sound judgment in identifying opportunities versus impact.
• Deep understanding of, and commitment to upholding, high editorial standards and integrity.
• Willingness and ability to become a Klaviyo expert, with a thorough understanding of our products, solutions, and customers to perform this role effectively.
• Curiosity, humility, creativity, and a strong interest in playing an important role on a small team.

Education and Experience:

• 7+ years of B2B content marketing or ecommerce tech content marketing
• BA/BS degree in Journalism, Marketing, Communications or related field
• Demonstrated experience and understanding of digital marketing channels and strategies (Blog, Search, Social, Video, Email, etc) and written communication designed to drive action
• Prior experience working with business software, including Google Docs, Google Analytics, and Content Management Systems (CMS)
• Experience developing high-impact content (measured by industry-standard KPIs or OKRs), such as case studies for ecommerce and/or B2B customers
• Broader experience in multiple marketing functions-you're a content expert, but you deeply understand most B2B marketing activities

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

Please note that job responsibilities may change from time to time.
Your team lead will be the most up to date source for job expectations.
The pay range for this role is listed below. Sales roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law
Base Pay Range in Local Currency:
$136,000 - $204,000 AUD
Get to Know Klaviyo
We're Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we're developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators-ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you're ready to do the best work of your career, where you'll be welcomed as your whole self from day one and supported with generous benefits, we hope you'll join us.
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.