Content Marketing Lead

About AURA

Founded in 2017, AURA is a leading global safety and emergency response platform built around one clear goal: to create a world where everyone is always safe.

Our mission is to become the number one global emergency response platform for fast, inclusive, and accessible emergency response. We do this by connecting people to verified private security and medical responders through cutting-edge technology.

AURA is a B2B2C company, helping businesses embed nationwide emergency response into their products, giving their customers instant access to help when they need it most. At the same time, we enable response partners to increase responses, grow their networks, and build sustainable recurring revenue.

Through smart, easy-to-use technology and a trusted responder network, AURA is making emergency response faster, more accessible, and more reliable for everyone.

Your North Star

As the Content Marketing Lead at AURA, you will own AURA’s organic growth engine across website, SEO, email, and social media channels.

You will be responsible for building and executing a content strategy that drives brand awareness, audience engagement, and qualified pipeline generation. This role combines strategic storytelling, demand generation, social media management, SEO, and content operations.

You’ll lead the full content lifecycle — from strategy and planning to creation, distribution, optimisation, reporting, and localisation — ensuring AURA consistently shows up as a trusted authority across all digital touchpoints.

This role is ideal for someone who sees content as more than just marketing collateral. You understand how to create content that performs, how to build scalable systems and workflows, and how to turn complex service and technology offerings into compelling narratives that convert.

You’ll work closely with growth marketing, sales, design, product, and leadership teams to deliver integrated campaigns that support business growth.

Role Outcomes

Success in this role means:

• AURA’s website consistently generates qualified organic pipeline.
• AURA builds a recognisable and credible brand presence across regions.
• Content programs support both awareness and conversion objectives.
• Sales and growth teams have a steady stream of high-performing content assets.
• Content systems and workflows enable scalable, efficient, high-quality output.
• AURA maintains a strong and consistent brand voice across all channels and regions.
• Support employee advocacy initiatives.

Day in the Life of the Content Marketing Lead

Content Strategy & Narrative

• Develop and own AURA’s global content strategy aligned to growth, brand, and pipeline goals.
• Translate business priorities into clear content themes, campaigns, and editorial plans.
• Build compelling narratives that simplify complex services and technology offerings.
• Identify opportunities to differentiate AURA through thought leadership, storytelling, and market insights.
• Maintain and evolve AURA’s tone of voice and messaging framework across all channels.

Organic Pipeline & Demand Generation

• Own AURA’s organic pipeline contribution strategy across website, SEO, email, and social channels.
• Create and optimise high-intent content that supports inbound lead generation and conversion.
• Partner with growth and performance marketing teams to align content with GTM campaigns and funnel objectives.
• Develop content-led campaigns, landing pages, and conversion assets that generate measurable pipeline impact.
• Continuously identify opportunities to improve traffic quality, engagement, conversion rates, and lead quality.

Social Media & Community Management

• Own and manage AURA’s social media presence across LinkedIn, Instagram, YouTube, and other relevant channels.
• Build and maintain monthly social and content calendars aligned to campaign and business priorities.
• Write, schedule, publish, and optimise social content across channels.
• Collaborate with design to create engaging social creatives and campaign assets.
• Monitor trends, platform updates, and audience behaviour to evolve social strategy and maximise engagement.
• Engage with online communities and support brand amplification across channels.
• Support employee advocacy initiatives. 

Content Creation & Distribution

• Produce and oversee high-quality content across multiple formats, including:
  • Website and landing page copy
  • SEO content and blogs
  • Thought leadership
  • Case studies
  • Email campaigns and newsletters
  • Organic social media content
  • Campaign assets and enablement materials
  • Video and webinar support content
• Repurpose campaigns, webinars, customer stories, and internal insights into scalable multi-channel content.
• Ensure content balances strong brand storytelling with measurable business impact.
• Maintain high editorial standards and a consistent brand voice across all outputs.

SEO & Performance Optimisation

• Drive SEO strategy and implementation across all relevant content.
• Conduct keyword research focused on high-intent, commercial opportunities.
• Optimise existing content to improve rankings, traffic quality, and conversion performance.
• Monitor search performance and identify opportunities for organic growth across regions.
• Stay up to date with SEO trends, algorithm updates, and content best practices.

Content Operations & Systems

• Build and improve scalable content workflows, systems, and templates.
• Use AI tools and automation to improve content production, distribution, reporting, and localisation efficiency.
• Manage multiple projects and deadlines simultaneously while maintaining quality standards.
• Collaborate with internal stakeholders where required.
• Maintain and evolve global and regional content style guides.

What We’re Looking For

• 6- 8+ years’ experience in B2B content marketing, growth marketing, or organic marketing roles.
• Proven experience building content programs that drive measurable pipeline and demand generation outcomes.
• Strong B2B writing and storytelling skills, with the ability to simplify complex topics.
• Experience managing organic social media channels end-to-end.
• Strong understanding of SEO, website optimisation, and conversion-focused content strategy.
• Comfortable managing newsletters, landing pages, social campaigns, and content distribution.
• Highly organised with strong project management and stakeholder management skills.
• Experience working cross-functionally with growth, sales, product, and design teams.
• Familiarity with CMS platforms (e.g. Webflow), analytics tools, SEO tools, and AI-powered content workflows.
• Comfortable using tools such as Zoho, GA4, SEMrush, Canva, Figma, or similar.
• Basic design capability or strong visual/content collaboration skills are advantageous.

How to Be Successful at AURA

• You think strategically but execute practically.
• You are deeply outcome-driven and understand how content contributes to pipeline and business growth.
• You care about both creativity and systems.
• You move quickly while maintaining quality and consistency.
• You are curious, proactive, and continuously testing new ideas and approaches.
• You communicate clearly and collaborate effectively across teams.
• You take ownership and thrive in a fast-moving environment.