Content Marketing Executive

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

PRINCIPAL RESPONSIBILITIES: (Include but not limited to :)

• Produce the design and delivery of marketing campaign creative assets including social media assets, eDMs, websites, ads, gift certificates, and other print collateral.
• Assist with the creation and repurposing of content across communication channels.
• Writing and proofreading creative copy.
• Generate, edit, and publish content (original text, images, video, or HTML) that builds meaningful connections and encourages customer members to take action.
• Assists with promotional tracking for marketing programs, including maintaining campaign codes (Merlin) in coordination with Call Centers, and managing other marketing administration tasks.
• Identify user-generated content, obtain consent, and share it across social channels such as Instagram, Facebook, Line, WhatsApp, Viber, TikTok, YouTube, and more.
• Create social editorial calendars and email publishing schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions.
• Coordinate with partners on marketing assets to facilitate campaigns
• Ad hoc duties may include tasks such as processing payments, filing, photocopying, distributing faxes, and organizing couriers.

KEY POSITION CRITERIA:

• 2-3 years of creative, marketing or social media experience preferred.
• BS/MS diploma degree in marketing or related fields is advantageous.
• Fluent in English and ideally one local language in Southeast Asia (Thai, Bahasa, Mandarin),
• Creative thinker with excellent written and spoken English communication skills.
• Experience in campaign management – building emails, updating landing pages, etc.
• Demonstrable social networking experience and social analytics tools knowledge.
• Proficient in HubSpot/SalesForce (or similar CRM), Canva, Adobe Creative Suite (Photoshop, InDesign and Illustrator), WordPress, Mailchimp, PowerPoint and Excel.
• Solid understanding of Google Analytics Four, experience in using Google UTM links and Looker Studio to analyze and report on content
• The ability to interpret performance metrics in view of content in market and provide suggestions/recommendations to improve the performance of the content.
• Excellent organizational skills to proficiently forward plan work so you can deliver high content volume in a fast-paced environment.
• Ability to work effectively in a matrix organization.
• Excellent organizational skills to proficiently forward plan to work so you can deliver high volume of content in a fast-paced environment.
• A strong eye for detail and accuracy.

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected], including the title and location of the position for which you are applying.