Content Marketing Specialist

At HSA Bank, we're working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors.

Are you ready to join us?

Job Summary:

We're seeking a dynamic and creative Content Marketing Analyst with a passion for enhancing customer experiences and a talent for aligning brand elements across collateral and digital experiences.

*** This is a fully remote position, however, looking for candidates to reside in the Milwaukee, WI footprint (or radius of an hour drive) due to traveling into the office for team meetings.

Responsibilities:

• Develop content to support current and prospective customers and partners.
• Write, edit and review copy to align with brand voice and style guide.
• Work closely with the product development team to understand product features and enhancements.
• Provide input on website design and functionality from a marketing perspective to ensure it meets brand requirements, customer needs and expectations.
• Ensure that website updates are effectively communicated and that all website directions and collateral are in line with overall marketing strategies and objectives.
• Create project briefs in collaboration with marketing team and LOB stakeholders.
• Manage within deadlines and with attention to detail.
• Follow projects through all stages of development, review, approval and execution.

Qualifications:

• Bachelor's Degree in marketing, graphic design, web design, digital marketing, business, communications, or relevant field.
• 3+ years of experience in content creation, digital marketing and online customer experience.
• Familiarity with UX/UI principles.
• Handles day-to-day challenges confidently and willing to adjust to multiple demands, shifting priorities, ambiguity, and rapid change.
• Ability to collaborate and communicate effectively as part of a dynamic team.
• Strong planning, organization, and project management skills.
• Computer proficiency in Adobe Acrobat Pro and Microsoft Office Suite programs, i.e. Word, Excel, Outlook, PowerPoint.
• Familiarity with Workfront or other project management tool is preferred, but not required.

The estimated salary range for this position is $65,000USD to $75,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive compensation.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.