Blend is a diverse team of problem solvers who believe that the world’s financial resources should be more accessible. Our cloud banking platform is used by Wells Fargo, U.S. Bank, and over 330 other financial services firms to acquire more customers, increase productivity, and deliver end-to-end digital experiences. Our software enables our customers to process an average of more than $5 billion in loans per day, making it possible for consumers to reach their financial goals faster and lead better lives. Come do work that matters.
Blend is seeking a talented and driven Content Marketer to join our growing marketing team. In this role, you will be responsible for developing and executing a content strategy that educates and engages our target audience of financial institutions. You'll be a storyteller, translating complex financial technology into compelling narratives that resonate with banking executives, loan officers, and technology leaders.
This is a unique opportunity to make a significant impact on a high-growth company at the forefront of the fintech revolution. You'll work closely with product, sales, and customer success teams to create content that drives brand awareness, generates leads, and supports our sales efforts.
How you will contribute:
- Develop and execute content strategy: Own the content calendar and strategy, aligning it with business objectives and key marketing initiatives.
- Create high-impact content: Produce a wide range of content, including ads, blog posts, case studies, white papers, e-books, webinars, infographics, social posts, email and website copy.
- Become a subject matter expert: Research industry trends, competitor activities, and customer pain points to create relevant and valuable content.
- Collaborate on SEO/GEO optimization: Partner with digital marketing to align on keyword strategy, on-page SEO/GEO best practices, and internal linking to increase organic traffic and visibility.
- Collaborate cross-functionally: Work closely with product marketing, demand generation, and sales to ensure content supports GTM strategies.
- Apply analytics insights to content strategy: Analyze content performance metrics (e.g., traffic, engagement, conversion signals) and reports to interpret trends, identify opportunities, and inform future content decisions.
- Manage content distribution: Partner with the demand generation team to distribute content through various channels, including social media, email, and paid advertising.
Who you are:
- A proven content creator: You have 3-5 years of experience in content marketing, preferably in a B2B SaaS or fintech environment. Exceptional writing and editing skills, with a sharp eye for detail. You can provide a portfolio of your work.
- A storyteller at heart: You have a knack for translating complex technical concepts into clear, concise, and compelling stories.
- A strategic thinker: You can think beyond individual content pieces and develop a cohesive content strategy that supports business goals.
- Data-driven: You're comfortable using data and analytics to measure the effectiveness of your work and make informed decisions.
- AI-Savvy: You have experience utilizing AI tools to enhance content creation, research, and optimization workflows. You understand how to leverage these tools responsibly to boost efficiency without compromising on quality or originality.
- A collaborative team player: You thrive in a fast-paced, collaborative environment and enjoy working with diverse teams.
- Excellent writer and editor: You have impeccable writing skills and a sharp eye for detail.
- A self-starter: You're proactive, organized, and can manage multiple projects simultaneously with minimal supervision.
Bonus points:
- Experience in the financial services industry (mortgages, consumer banking, etc.).
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo).
- Experience with content management systems (e.g., Webflow, WordPress).
- An understanding of the consumer lending journey.
At Blend, we are committed to offering a competitive compensation package.
To comply with local legislation, as well as to provide greater transparency to candidates, we share base pay ranges on all job postings regardless of desired hiring location. Final base pay offer amounts will vary depending on multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience. Beyond base pay, Blends benefits and perks are described below.
Compensation:
- Base Salary Range: $80,000 - $94,000 (This applies to full time hires. Final offer determined by multiple factors, including but not limited to function, level, geographic location, job related knowledge, skills, and experience.)
- Bonus (if applicable): Eligibility is contingent upon both company performance against established goals and achievement of individual performance objectives.
- Equity : Meaningful Restricted Stock Units in public company stock (NYSE: BLND) so you share in Blend’s long-term growth and success.
- 401(k) plan with employer matching
- Comprehensive health, dental, and vision coverage
- Minimum 8 weeks of paid parental, pregnancy, and medical leave
- Generous paid time off and flexible vacation policy
- Monthly wellness stipend for fitness, mental health, and well-being
Top Skills
What We Do
Our mission is to bring simplicity and transparency to consumer banking. We form partnerships with banks and lenders to ensure consumers have access to a less stressful, more accessible lending experience. We’re not disrupting lending. We’re making lending better for everyone involved.
Why Work With Us
We are a purpose-driven and principles-based company.
At Blend, diversity, inclusion, and belonging are not nebulous concepts. They are crucial to our long-term success as a business.
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