Content Marketer (Editorial and Thought Leadership)

Responsibilities

• Own and lead Insider’s executive thought leadership content program — including ghostwritten articles, keynotes, speeches, opinion pieces, presentations, and media commentary.
• Develop high-impact long-form content: including blog posts, whitepapers, research reports, and customer stories that strengthen Insider’s leadership positioning.
• Partner directly with Insider’s founders, executive team, and cross-functional leaders to translate their perspectives into high-quality editorial outputs.
• Build scalable frameworks for creating content even when stakeholder input is limited, fragmented, or last-minute.
• Conduct research across MarTech, AI, SaaS, and enterprise CX topics to create best-in-class insights, benchmarks, and original POVs.
• Work cross-functionally with Brand, Product Marketing, Demand Gen, AR, Comms, and Sales teams to align messaging.
• Use AI tools (LLMs, agents, augmentation platforms) to research, accelerate drafts, refine content, and scale output while maintaining human editorial quality.
• Adapt complex, technical, or data-driven topics into clear, accessible, business-relevant storytelling for multiple audiences.
• Own internal presentation and narrative development for select high-stakes investor meetings, partner presentations, and leadership briefings.
• Manage multiple projects and deadlines while protecting narrative quality and attention to detail.
• Must be willing to roll up your sleeves and pick up your hypothetical pen to support other content needs as required. 

Requirements and Skills

• 3-5+ years of experience in editorial content, thought leadership, or executive communications, preferably within SaaS, MarTech, AI, or adjacent B2B technology industries.
• Exceptional writing, editing, and storytelling skills — with a sharp instinct for voice, structure, and narrative flow.
• Direct experience ghostwriting or writing on behalf of senior executives is strongly preferred.
• Highly organized, proactive, and able to operate with minimal supervision.
• Demonstrated ability to synthesize complex ideas, such as technical or product information, and quickly turn partial information into high-quality drafts.
• Experience applying AI tools and platforms as part of content creation, research, and workflow optimization.
• Ability to manage multiple concurrent projects with tight deadlines and shifting priorities.
• Curious mindset with a passion for technology, SaaS business models, AI trends, and enterprise customer engagement.
• Bachelor’s degree in English, Journalism, Communications, or related field (or equivalent experience).Experience applying AI tools, LLMs, and generative platforms into your creative workflows.
• Experience writing for US-market B2B audiences strongly preferred.
• Deep understanding of SEO and GEO, and their relation to Content Marketing.
• Well-versed in best practices and content performance analytics.
• Excellent project management skills and the ability to handle multiple projects and priorities simultaneously.
• Passionate about customer experience and the intersection of technology and AIExtremely comfortable working in a dynamic and fast-paced environment.
• Able and willing to work outside of typical working hours to collaborate with senior stakeholders and manage projects across the globe.
• Bachelor's degree in Marketing, Communications, Journalism, International Relations, English, or related field (or equivalent experience).