Content Marketer

The Content Marketer is responsible for researching and writing healthcare industry thought leadership -- including, but not limited to, short-form blogs and long-form magazine articles -- that targets and engages a knowledgeable, professional audience for the purpose of sparking business-building conversations. In addition, the Content Marketer will populate, produce and distribute an internal, bi-weekly industry update for the healthcare sales team and business division leaders that informs and enables both prospect outreach and client relationship expansion. This position reports to the Manager, Content Marketing and collaborates with other members of the Content Marketing team to produce impactful thought leadership as well as effective marketing and promotional content.

The Content Marketer must be adaptable and willing to wear multiple hats as needed, including project management using Monday.com to coordinate team tasks and timelines. Additionally, the role involves fostering the integration of artificial intelligence within content creation processes to enhance effectiveness and efficiency.

This position offers a hybrid work schedule, requiring the individual to reside within a 35-mile radius of Winston-Salem and be present in the office Tuesdays through Thursdays.

Primary Accountabilities:

• Research and write healthcare industry thought leadership, including but not limited to short-form blogs and long-form magazine articles, targeting and engaging a knowledgeable, professional audience to spark business-building conversations.

• Populate, produce, and distribute an internal, bi-weekly industry update for the healthcare sales team and business division leaders, providing information that enables both prospect outreach and client relationship expansion.

• Willingness to wear multiple hats and adapt to various roles and tasks within the team as needed.

• Manage project workflows on Monday.com, coordinating team tasks, timelines, and deliverables for efficient and organized content production.

• Collaborate with other members of the Content Marketing team to produce impactful thought leadership as well as effective marketing and promotional content.

• Conduct comprehensive research on healthcare topics to ensure accuracy and depth in content creation.

• Foster the development of artificial intelligence processes within content creation and marketing strategies to enhance efficiency and engagement.

• Develop diverse marketing and promotional content that engages targeted B2B audiences.

• Collaborate with team members, subject matter experts, and Inmar healthcare thought leaders to produce high-quality, relevant content.

• Liaise with content marketers to ensure consistency in messaging and branding across all communications.

• Collaborate with the marketing and design teams to plan and develop site content, style, and layout.

• Optimize content according to SEO best practices.

• Publish, edit, and proofread content on Inmar.com to maintain quality and accuracy.

• Stay up to date with healthcare industry insights and generate new ideas to capture audience attention.

• Brainstorm with team members to create fresh ideas for content.

Writing and Brainstorming (60%)

• Research and compile content for the bi-weekly healthcare newsletter distributed to Inmar healthcare leaders and sellers, gathering competitor updates, relevant news, and contributed content.

• Collaborate with the content marketing team to produce various materials, such as contributed content, LinkedIn posts, blogs, white papers, and press releases.

• Transform marketing objectives into clear, concise communications across various channels.

• Stay updated on cutting-edge marketing strategies, including email campaigns, landing pages, lead generation tactics, and content marketing trends.

• Participate in brainstorming sessions with the content marketing team to create new ideas for engaging content.

• Craft outstanding and polished copy for diverse communication channels, maintaining high standards in all written materials.

Strategy (30%)

• Assist the designated healthcare business unit and collaborate with Product Marketing Managers to establish a unique positioning for the business unit, products, and messaging within the healthcare sector.

• Ensure content reflects the appropriate Inmar Healthcare narrative and aligns with overall marketing objectives.

• Develop cohesive messaging that supports the Inmar Healthcare narrative, ensuring uniform messaging across all healthcare communication channels.

• Cultivate an in-depth understanding of target healthcare audiences, products, and markets served.

• Ensure comprehension and compliance with communication and brand standards specific to healthcare.

• Collaborate with the healthcare business unit to devise marketing initiatives that enhance engagement and generate leads within the healthcare sector.

• Identify opportunities by staying well-informed about evolving trends and competitive dynamics in the healthcare market.

• Oversee project management on Monday.com to effectively coordinate team workflows, tasks, and timelines, ensuring organized and timely content delivery.

• Foster the development and integration of artificial intelligence within content processes, driving innovation and improving efficiency across marketing initiatives.

• Embrace innovation by exploring new ideas, challenging traditional methods, and pushing beyond conventional approaches.

Collaboration (10%)

• Collaborate with the content team to select pertinent thought leadership topics within the healthcare industry.

• Engage and interview internal subject matter experts to ensure accuracy and depth in the information being communicated.

• Obtain approval from designated thought leaders on relevant content to ensure accuracy and adherence to strategic messaging.

• Coordinate with the product marketing team to align thought leadership content with the overall product strategy.

• Peer review the work of fellow content marketers to maintain consistency in quality, tone, and messaging across all healthcare communications.

Required Qualifications:

• BS degree in Journalism, Marketing or relevant field

• 3-5 years of B2B writing experience

• Healthcare industry knowledge and experience strongly preferred

• Proficiency in English grammar, writing mechanics, and meticulous citation of sourced content

• Relevant experience that provides the required knowledge, skills, and abilities needed to complete the major responsibilities/essential functions of the position

• Thorough command of Google Workspace

• An intimate understanding of content best practices

• A strong understanding of multichannel marketing concepts

• Ability to clearly communicate concepts and ideas to others 

• Must have industry-specific knowledge: familiarity with agency terminology, processes, and emerging/relevant technology and social/media channels

• Proven ability to understand multiple audiences and communicate to them directly, in compelling ways

• Experience or willingness to work within AI-driven processes and integrate artificial intelligence in content strategies.

• Self-Awareness: Possesses an honest understanding of own values, desires, thought patterns, motivations, goals and ambitions, emotional responses, strengths and weaknesses, and effect on others.

• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.

• Adaptable: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude.

• Effective Execution: Translates broad conceptual understanding of the company's strategy into a tactical plan of how it will happen including who will take on which tasks in what sequence, how long those tasks will take, how much the tasks cost, and how each task affects subsequent activities.

• Curious: A desire to inquire and learn, to seek new knowledge and wisdom, and to listen to the contributions of others with a genuine interest to better self, the team, and the organization.

• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.

• Influence: Persuades or convinces others to support an idea, agenda, or direction through establishing credibility, using data and facts for support, directly addressing a person's concerns or issues, and making connections while wielding power and authority in an effective and fair manner.
   

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

• While performing the duties of this job, the associate is: 

  • Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.

  • Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.

  • Occasionally required to stand, kneel or stoop, and lift and/or move up to 25 pounds.

  • Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

• Occasionally: Job requires this activity up to 33% of the time

• Frequently: Job requires this activity between 33% - 66% of the time

• Regularly: Job requires this activity more than 66% of the time

• Safety:

  • Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations.

• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client.

• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results.

• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability.

• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

An equal opportunity employer.

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We are an Equal Opportunity Employer, including disability/vets.