Content Marketer

Posted 4 Days Ago
Be an Early Applicant
Milwaukee, WI, USA
Hybrid
100K-120K Annually
Mid level
Other • Security
The Role
Develop and execute B2B content strategies that drive engagement, leads, and business results. Responsibilities include creating blogs, whitepapers, case studies, videos, and social content; optimizing content for SEO; managing distribution; engaging audiences; analyzing performance; collaborating with sales, product marketing, and design; and monitoring industry trends.
Summary Generated by Built In

About Us

Johnson Controls, a global leader in thermal management, mission-critical building systems, energy efficiency, and decarbonization, helps customers use energy more productively, reduce carbon emissions, and operate with the precision and resilience required in rapidly expanding industries such as data centers, healthcare, pharmaceuticals, advanced manufacturing, and higher education. For more than 140 years, Johnson Controls has delivered performance where it really matters. Backed by advanced technology, lifecycle services and an industry-leading field organization, we elevate customer performance, turn goals into real-world results and help move society forward.

What you will do

As a B2B Content Marketer, you will develop and execute end-to-end content strategies that drive engagement, generate leads, and support business objectives. You will define breakthrough content plans and delivery plans, develop briefs, and manage content sign-offs in close collaboration with Product Marketers and Campaign Managers.


This role is ideal for a strategic thinker with a passion for storytelling and a deep understanding of B2B marketing.


How you will do it
  • Develop content strategy: Create and implement a comprehensive content marketing strategy aligned with Johnson Controls' business goals and target audiences.
  • Create compelling content: Produce high-quality blog posts, whitepapers, case studies, eBooks, infographics, videos, and social media content.
  • Optimize for SEO: Apply SEO best practices to improve content visibility and drive organic traffic.
  • Manage content distribution: Distribute content across the company website, social media, email newsletters, and third-party platforms.
  • Engage audiences: Build relationships and foster community through comments, social media interactions, and other audience channels.
  • Analyze performance: Monitor content marketing performance using analytics tools and provide regular reports and insights to inform future strategies.
  • Collaborate cross-functionally: Partner closely with sales, product marketing, design, and other teams to align content with broader marketing campaigns and business objectives.
  • Monitor industry trends: Stay current with trends and best practices across content marketing and B2B marketing.

What we look for

Required

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 3+ years of experience in B2B content marketing or a similar role.
  • Strong writing, editing, and storytelling skills.
  • Proficiency in SEO best practices and content management systems (CMS).
  • Experience with content distribution and social media platforms.
  • Excellent analytical skills with the ability to interpret data and use insights to inform decision-making.
  • Strong project management skills with the ability to manage multiple projects simultaneously.
  • Creative thinking and a passion for innovation and continuous improvement.

Preferred

  • Experience in the industrial or technology sectors.
  • Familiarity with marketing automation tools and CRM systems.
  • Knowledge of graphic design and video production.

SALARY RANGE: $100,000 - $120,000 (Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.) This position includes a competitive benefits package. The posted salary range reflects the target compensation for this role. However, we recognize that exceptional candidates may bring unique skills and experiences that exceed the typical profile. If you believe your background warrants consideration beyond the stated range, we encourage you to apply. To support an efficient and fair hiring process, we may use technology assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. For details, please visit the About Us tab on the Johnson Controls Careers site at https://jobs.johnsoncontrols.com/about-us


#LI-Hybrid

Johnson Controls International plc. is an equal employment opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, genetic information, sexual orientation, gender identity, status as a qualified individual with a disability or any other characteristic protected by law. To view more information about your equal opportunity and non-discrimination rights as a candidate, visit EEO is the Law. If you are an individual with a disability and you require an accommodation during the application process, please visit here.

Skills Required

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • 3+ years of experience in B2B content marketing or a similar role
  • Strong writing, editing, and storytelling skills
  • Proficiency in SEO best practices and content management systems
  • Experience with content distribution and social media platforms
  • Excellent analytical skills, including interpreting data and using insights for decision-making
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Creative thinking and passion for innovation and continuous improvement
  • Experience in industrial or technology sectors
  • Familiarity with marketing automation tools and CRM systems
  • Knowledge of graphic design and video production

Johnson Controls Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson Controls and has not been reviewed or approved by Johnson Controls.

  • Retirement Support — Retirement support is positioned as a meaningful part of the package through employer 401(k) matching, repeatedly framed as a strong pillar of the overall rewards mix. The matching contribution is described with specific match levels in multiple places, reinforcing perceived value for long-term saving.
  • Leave & Time Off Breadth — Time off is presented as comparatively robust, with multiple paid holiday categories, vacation time, and sick time described as generous or “amazing” in places. Paid time off breadth appears to be a consistent contributor to total rewards attractiveness beyond base pay.
  • Flexible Benefits — Benefits are described as broad and customizable, spanning standard medical/dental/vision plus optional add-ons like pet insurance, identity protection, and legal support. Tuition reimbursement is repeatedly highlighted as a high-value option supporting professional development.

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The Company
HQ: Chennai
100,000 Employees
Year Founded: 1885

What We Do

At Johnson Controls, we transform the environments where people live, work, learn and play. From optimizing building performance to improving safety and enhancing comfort, we drive the outcomes that matter most. Dedicated to protecting the environment, we deliver our promise in industries such as healthcare, education, data centers and manufacturing. With a global team of 100,000 experts in more than 150 countries and over 130 years of innovation, we are the power behind our customers’ mission. Our leading portfolio of building technology and solutions includes some of the most trusted names in the industry, such as Tyco®, York®, Metasys®, Ruskin®, Titus®, Frick®, Penn®, Sabroe®, Simplex®, Ansul® and Grinnell®.

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