Content Marketer (Bangalore Location)

All businesses want to build AI, but there’s a cold-start problem - no one knows where to start. At Obviously AI, our vision is to turn every company into an AI company. To do this, we’ve created a software to build AI and LLM models in minutes, without writing code. This no-code software is the centerpiece, enabling users to harness the full power of AI effortlessly. To further the experience, our customers also have access to top-tier data scientists who offer expert guidance and support, helping them get the most out of their data.

We’re a small, scrappy group of people with a strong bent toward failing fast, bias for action and attention to detail. We’re focused on doing the best work of our lives and believe in having a healthy separation of work and play. We keep working hours flexible and are building a team that is headquartered in San Francisco, CA.

Obviously AI is backed by some of the top venture capital firms in the US, and you’ll be on the ground floor of a fast-growing company with a big mission.

About You:

As a Content Marketer at Obviously AI, you'll play a critical role in creating engaging, data-driven content that showcases our AI technology and supports our marketing and sales efforts. This role is perfect for a skilled content writer or marketer with experience in SaaS, tech, or AI-related fields. You’ll work closely with cross-functional teams to develop content that drives brand awareness, generates leads, and educates our audience on the power of AI.

With a strong understanding of SEO, data analytics, and content performance tracking, you'll craft persuasive, optimized content across various digital platforms. Your ability to adapt to different content formats and engage different audiences will be key to success in this role. If you're passionate about AI and have a knack for writing content that speaks to both technical and non-technical readers, we want to hear from you!

In this role, you will be expected to:

• Write clear, concise, engaging, and persuasive content that aligns with our brand voice.
• Optimize content for search engines to increase visibility and drive traffic.
• Collaborate with Sales, Marketing, and Customer Success teams to support content creation and strategy.
• Manage multiple content projects, ensuring timely delivery and quality.

Responsibilities:

Content Strategy and Creation

• Develop and execute content strategies for blogs, case studies, whitepapers, social media posts, ad copy, email campaigns, and more.
• Produce SEO-optimized content to improve organic search rankings and drive web traffic.
• Conduct keyword research using tools like Google Keyword Planner, Ahrefs, and SEMrush to inform content creation.
• Write persuasive ad copy that adheres to brand voice and aligns with advertising platform requirements (Google Ads, Facebook Ads, etc.).

SEO and Analytics:

• Optimize content for search engines, ensuring meta tags, headers, alt text, and keywords are strategically used.
• Leverage Google Analytics and other tracking tools to monitor content performance and adjust strategies as needed.
• Analyze content performance metrics to refine content strategies and improve engagement rates.

Research and Content Quality:

• Conduct in-depth research to produce accurate and insightful content, pulling from credible sources and academic databases.
• Ensure all content is clear, concise, and impactful, adhering to high standards of grammar, style, and tone.
• Collaborate with stakeholders to gather insights for content creation, ensuring alignment with business goals and audience needs.

Social Media and Engagement:

• Develop social media content that is shareable and designed to drive user interaction.
• Ensure content is tailored to the specific requirements of different platforms (LinkedIn, Twitter, etc.), while maintaining consistency across all channels.

• 2-5 years of experience as a content writer, content marketer, or copywriter, preferably in SaaS, tech, or AI-related fields.
• Hybrid in our Bangalore office
• Strong understanding of on-page and off-page SEO techniques.
• Familiarity with keyword research tools (e.g., Google Keyword Planner, Ahrefs, SEMrush).
• Ability to optimize content for search engines (e.g., meta tags, headers, alt text).
• Experience within a startup
• Experience with Google Analytics to track content performance and adjust strategies accordingly.
• Ability to interpret data and refine content strategies for better results.
• Strong command of grammar, style, and tone, with an ability to adapt writing style to different brands and target audiences.

Technical:

• Ability to write clearly, concisely, and impactfully, with a focus on clarity and brevity.
• Experience writing in various formats, including blog posts, articles, social media posts, newsletters, and ad copy.
• Ability to conduct thorough research, ensuring content is accurate, informative, and comprehensive.
• Ability to write compelling ad copy that drives conversions and adheres to platform-specific requirements (Google Ads, Facebook Ads, etc.).

Soft Skills and Personal Attributes:

• Ability to generate fresh ideas and content concepts that engage and inform audiences.
• Exceptional attention to detail, with strong editing and proofreading skills.
• Strong time management skills, with the ability to handle multiple projects simultaneously while maintaining quality.
• Self-starter with an intrinsic drive to take ownership of projects and deliver results.
• Genuine curiosity and understanding of AI/ML, with a desire to stay informed about emerging trends.
• Intrinsic motivation to succeed and an ability to work independently, taking initiative and driving projects forward.
• Open to constructive feedback and willing to iterate on content to improve its effectiveness.