Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
As Content Manager at Rockwell Automation, you will focus on industrial cybersecurity content to support the marketing needs. You are an experienced marketer who leads content strategy and development within the marketing team, ensuring assets effectively guide prospects through every stage of the buyer’s journey. This role involves owning the content program, collaborating across departments to product high-quality, engaging materials that position Rockwell as a trusted partner in OT cybersecurity. The candidate will manage editorial planning, optimize content performance, and refine messaging for digital channels, including website and SEO. This position offers the opportunity to shape a strategic content program that drives measurable impact on brand authority, customer engagement, and revenue growth.
Key responsibilities:
Define and own content strategy that aims to both build awareness and drive engagement for Rockwell Automation cybersecurity offerings
Develop and execute content plans that align to the goals and objectives of our cybersecurity business strategy
Write, edit, and support the creation of various content types (blogs, whitepapers, one pagers, case studies, presentations, web pages, etc.)
Guide the direction of webinars, event presentations, and campaign assets for messaging consistency across all channels
Lead the strategic management of the cybersecurity portion of the website in partnership with the web team, optimizing content to increase organic traffic, improve SEO performance, and drive conversion
Identify and recommend narratives and topics to be used in content creation
Maintain and communicate a content calendar to keep all stakeholders informed on publishing timelines and content priorities
Set clear goals and KPIs to measure and prioritize top initiatives
Measure the impact of content strategy on website traffic, social engagement, conversions and pipeline
Optimize content for SEO, user engagement and buyer intent.
Basic Qualifications:
8+ years of relevant experience.
Bachelor's Degree or Equivalent Years of Relevant Work Experience
Legal authorization to work in the United States is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Preferred Qualifications:
B2B enterprise experience, automation or cybersecurity a plus
Product marketing experience
Data-driven approach to assess content effectiveness
Ability to influence and drive insightful feedback among stakeholders through excellent communication
Strong writing skills and ability to transform complex or technical ideas into clear and direct messaging
Must work cohesively across departments to include various viewpoints, experiences, perspectives and guidance
Innate sense of drive, initiative and ability to work both independently and collaboratively
Strong organizational and time management skills to balance multiple projects at once
What We Offer:
Health Insurance including Medical, Dental and Vision
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
To learn more about our benefits package, please visit at www.raquickfind.com.
This position is part of a job family. Experience will be the determining factor for position level and compensation.
At Rockwell Automation we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right person for this or other roles.
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We are an Equal Opportunity Employer including disability and veterans.
If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
Top Skills
What We Do
At Rockwell Automation, we connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more intelligent, more connected and more productive.
