Content Manager

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
Our Japan Marketing team is focused on accelerating business growth by driving high-quality leads and conversions through full-funnel marketing programs. We work closely with global and Japanese stakeholders to execute strategies that resonate with our target audiences.
We're looking for a strategic and creative Content Manager who can lead our blog, Townsquare and our SNS (especially YouTube) presence into their next phase of AI-powered growth, blending storytelling, SEO, and emerging content technologies to reach our prospective seller community.
You Will
Content Strategy & Editorial Leadership

• Develop and execute a content strategy that aligns with Square's marketing objectives.
• Plan and manage the editorial calendar for Townsquare , SNS and YouTube, balancing evergreen topics with timely stories.
• Collaborate with internal stakeholders to align content with campaign and product goals.

YouTube & Multimedia Growth

• Lead the SNS content strategy from concept development to publication and optimization.
• Work with production partners, and internal teams to produce high-quality written and visual content.
• Identify opportunities for content repurposing between blog and video formats.

SEO & Trend Awareness

• Monitor and apply the latest SEO trends, Google algorithm updates, and search behavior insights to drive traffic growth.
• Conduct keyword and content gap analyses to uncover new opportunities.
• Collaborate with SEO and analytics teams to continuously optimize content performance.
• Stay informed about AI-driven search changes (e.g., SGE, multimodal search) and apply learnings to content strategy.

AI-Enhanced Content Operations

• Integrate AI tools to support ideation, research, editing, and workflow efficiency.
• Experiment with generative AI to improve productivity while maintaining editorial quality.
• Share learnings internally on how AI is reshaping content creation and discovery.

You Have

• 5+ years of experience in content marketing, digital media, or editorial management.
• Proven track record of growing blog or SNS audiences through SEO and storytelling.
• Deep curiosity and habit of staying up to date on SEO and AI trends.
• Experience using analytics tools (Google Analytics, Search Console, YouTube Studio).
• Native or fluent Japanese; business-level English.
• Excellent writing, editing, and project management skills.

Nice-to-Have:

• Experience in SaaS, fintech, or small-business marketing.
• Hands-on familiarity with AI tools for content creation (ChatGPT, Jasper, etc.).
• Understanding of visual storytelling and video production processes.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class. We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build an inclusive workplace? Check out our Inclusion & Diversity page
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.