GRAV is a collection of people who share a common love for the cannabis plant. We think of this community as our family. We pay homage to the plant and to those who have brought this culture to life. We strive everyday to make products that pay tribute to the roots of the cannabis culture while leading and pushing the culture into the future. Our family was born in 2004 and comes out of the subculture of cannabis outlaws and glass blowers. We are the cannabis culture and the cannabis culture is us. Like cannabis culture itself, there is no single narrative to who GRAV is.
We are looking for individuals from all backgrounds to help us build a product that serves everyone.
The Content Manager is responsible for developing and executing a comprehensive content strategy that enhances brand awareness, engages target audiences, and drives traffic and conversions. This role requires a creative and strategic thinker with strong writing and editing skills, a keen understanding of digital marketing trends, and the ability to manage content projects from conception to completion. The Content Manager will work closely with the marketing, product, and sales teams to ensure content aligns with business objectives and resonates with our audience.
What You'll Do
- Content Strategy Development:
- Utilizing the business brand and style guide, develop and implement a content strategy that aligns with the company’s marketing and business goals.
- Conduct content audits to identify gaps and opportunities for improvement.
- Create a content calendar to plan and organize content production and publication.
- Alongside the project manager, coordinate with cross-functional teams to align content initiatives with overall marketing campaigns.
- Content Creation and Management:
- Write, edit, and publish high-quality content, including blog posts, articles, whitepapers, case studies, social media posts, email newsletters, and more.
- Collaborate with internal teams and external writers, designers, and other content creators to produce engaging and relevant content.
- Ensure all content adheres to brand guidelines, tone, and style.
- Working with project manager, coordinate content projects from ideation to completion, ensuring deadlines are met.
- Maintain an organized repository of content assets for easy access and use.
- SEO and Analytics:
- Optimize content for search engines to increase organic traffic and improve search rankings.
- Use analytics tools to measure the performance of content and make data-driven decisions.
- Regularly report on content performance and provide insights for continuous improvement.
- Audience Engagement:
- Develop strategies to increase audience engagement and build a loyal community.
- Monitor and respond to audience feedback and comments on various platforms.
- Stay up-to-date with industry trends and incorporate relevant topics into the content strategy.
Who You Are:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of experience in content creation, content strategy, or a similar role.
- Exceptional writing, editing, and proofreading skills.
- Strong understanding of SEO principles and content marketing best practices.
- Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).Excellent organizational and project management skills.
- Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
We are committed to fostering, cultivating and preserving a culture of diversity and inclusion. Our employees are the most valuable asset we have. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in themselves and in their work represents a significant part of not only our culture, but the community we represent.
Come as you are.
This position is for full-time, in-house placement. We provide a flexible work environment that supports personal development and career growth.
Benefits include paid time off, medical/dental/vision benefits, HSA, sick pay, parental leave, 401k with employer match, and equity in the company.
Top Skills
What We Do
21 years of age or older. A beloved brand from Austin, TX.
GRAV wants to better understand and stand beside more of you, the community of smokers and advocates nationwide who support our way of life. We are deeply invested in the well-being of our colleagues, our customers, and the city we love.
