Content Manager Social

This role is responsible for identifying and creating exciting and compelling social content, understanding digital culture and how to translate audience insights into compelling social and editorial content. As a strategic thinker, this role requires the ability to navigate the span of responsibilities from shaping a content calendar to production, writing copy, or optimizing content for performance. This position works closely with creative, editorial, production and marketing teams to lead and execute content across platforms — with a focus on quality, consistency, and growth.

QUALIFICATIONS

• Bachelor’s degree required; Journalism, Media or Communications preferred

• 3-5 years of experience in in content creation, social media management, or digital editorial at a sports or media company, publisher, or content agency

• Strong editorial and visual judgment, with excellent copywriting and content packaging skills

• Understanding of digital storytelling, audience growth strategies, and platform algorithms

• Experience using tools such as Later, Hootsuite, Notion, Airtable, Google Analytics, and native platform insights

• Highly organized, proactive, and able to manage multiple projects and deadlines, strong writing and editing skills including grammar, style and spelling

• Comfort with creative briefs, brand voice guidelines, and working with internal/external stakeholders

• A passion for media, pop culture, and staying ahead of the digital curve

• Background in golf preferred; strong interest in golf required

• Familiarity with Adobe Creative Suite, Canva, or basic video editing tools (CapCut, Premiere, etc.)

• Ability to appear on-camera or work with talent/influencers

• Experience in branded or sponsored content production preferred

RESPONSIBILITIES/DUTIES

• Own and manage the day-to-day content strategy and publishing across social platforms as assigned (Instagram, TikTok, X, YouTube, newsletters, web, etc.)

• Develop content calendars and ensure timely, consistent execution aligned with brand voice and audience interests

• Lead ideation and execution of social-first campaigns, series, or initiatives that drive engagement, shares, and audience growth

• Write, edit, and package content with a sharp understanding of platform-specific tone, trends, and best practices

• Analyze performance metrics and audience insights to inform ongoing strategy and optimize content

• Collaborate with cross-functional teams to align messaging and campaign goals

• Stay ahead of digital trends, emerging formats, and shifts in social media behavior to keep content fresh and relevant

• Execute content on behalf of marketing and/or sales initiatives

• Available to travel for content creation opportunities at key events throughout the season

• Available during competition hours, which will include nights, weekends and holidays

• Adapt to changing editorial conditions in a short time frame

• Contribute to departmental operations, including staffing, budget management/ cost containment, and internal communication

• Special projects or other duties as assigned