Insify Jobs

Content Manager France

Insify

Content Manager France

Posted 12 Days Ago

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Amsterdam, NLD

In-Office

Mid level

Insurance

The Role

Lead France content strategy and execution for Insify: create and manage customer-facing content (blog, landing pages, e-books, CRM flows, social), optimize SEO/SEA, support UX copy and channel launches, brief and manage external partners, and drive retention lifecycle communications to grow brand awareness among freelancers and small entrepreneurs.

Summary Generated by Built In

A rare opportunity to take real ownership in a fast-scaling European insurtech — and shape outcomes that matter.

At Insify, we build insurance for entrepreneurs because we are entrepreneurs ourselves. We know what it’s like to build something from scratch, to take risks, and to carry responsibility that doesn’t switch off at 5 pm.

Our mission is simple but ambitious: to make business insurance 10x simpler, faster, and fairer for entrepreneurs and SMEs across Europe. No paperwork. No fine print. No legacy complexity. Just modern software, smart automation, and a relentless focus on the customer. We are a high-growth European scale-up, backed by €43M from world-class investors, on a mission to become a global leader in digital insurance for entrepreneurs and SMEs. Starting in the Netherlands, we’ve expanded into France and Germany, and we’re only accelerating from here.

At our core, we’re a tech company. We build our own insurtech platform and rely heavily on data, automation, and AI to redesign the end-to-end insurance experience: from underwriting to claims. Combined with a fully digital customer portal and strong UX, we’re turning insurance into something surprisingly simple, transparent, and fair.

We’re led by seasoned entrepreneurs who’ve built and scaled companies before, and we bring that same ambition, urgency, and ownership mindset to everything we do.

Our culture (read this carefully)

We’re not just building a company, we’re building a category leader. That comes with ambition, responsibility, and pace.

Our culture is defined by three things:

High ownership

People own problems end-to-end. If something is unclear or broken, we don’t wait — we step in and fix it.

High pace

Priorities shift, and decisions are made quickly. We value momentum and learning over perfection.

High standards

Outcomes matter more than optics. We care about results, quality, and follow-through.

At the same time, you won’t be doing this alone.

We believe great work happens through close collaboration. We work in person, challenge each other’s ideas, and expect contributions from everywhere, regardless of title or tenure. The best ideas often come from unexpected places, and we create space for them to surface.

This is a human-sized company. You’ll know the people you work with, you’ll be able to walk over to anyone to ask a question or test an idea, and you’ll be part of the day-to-day energy of building together: from whiteboard discussions to shared lunches, dogs in the office, and moments to pause and reset.

We hire smart, ambitious people who think like owners, value intellectual honesty, and are motivated by impact rather than comfort. If you enjoy challenge, responsibility, and building something meaningful with others, you’ll likely thrive here.

If you’re looking for predictability, narrow scopes, or a guaranteed 9-to-5, this likely won’t be the right fit — and that’s okay.

We’d rather be honest upfront.

Your mission

As our Content Marketing Manager France, you are the mastermind behind the consumer-facing content in the Netherlands.

Ranging from an interesting blog article and beating competitors at SEO, to an informative e-book or a catchy social post, you are a seasoned content leader who can do it all! You can communicate a holistic story across a multitude of channels like no other.

As our Content Marketing Manager France, you are responsible for the creation of content that will make our customers - freelancers and small entrepreneurs - enthusiastic. This varies from content about insurance, to how to set up your own business, calculate your hourly rate, and interviews with fellow entrepreneurs. It's up to you to make Insify the (insurance) brand for entrepreneurs!

In particular, you will shape the content strategy and create content that puts Insify on the map, leaving incumbent insurance companies far behind the curve.

In particular, you will:

Own Insify's content strategy and execution in France!

Become an expert on our insurance product and translate its benefits to our customers

Be hands-on and able to generate content yourself, as well as being able to brief, delegate, and correct content you’ll delegate

Conceptualise and drive our CRM communication strategy from lifecycle to retention flows

Drive coordination and creation of all content on the Insify platform in France and other channels (landing pages, blog articles, e-books, newsletters etc.)

Support UX copywriting and landing page creation

Optimise our SEO, SEA and social copy

Support the launch of new channels (e.g., direct mail, lead generation, native,...)

This role is a strong fit if you:

You have 4+ years of experience in a similar role, preferably in fintech industries

You’re native French speaking

You know better than anyone how to create good content for (potential) customers

You have the ability to think creatively in new and unconventional ways

You have strong communication and storytelling skills (a passion to tell stories that change the way people think about insurance)

You know how to manage external parties, but you are great at creating content yourself too

You display ruthless prioritization with focus on impact: you do not get distracted by incoming opportunities and are able to focus on those that drive the most value

You are highly organized to make progress on all fronts

This role is not for you if:

We believe clarity saves everyone time.

• You are looking for a strict 40-hour work week

• You need fully defined scopes and stable priorities to perform well

• You prefer staying high-level and avoiding hands-on execution

• You expect long ramp-up periods before taking ownership

We offer:

Competitive compensation that reflects responsibility and impact

Trust and autonomy: you’ll have real ownership and room to make decisions

Space to grow and shape your role as Insify evolves, based on your interests and strengths

A steep learning curve, with support from experienced teammates

The opportunity to share in what we’re building, with equity for eligible roles once there’s mutual conviction on fit and impact

A welcoming, central Amsterdam HQ where we work closely together: shared lunches, dogs in the office, whiteboards, and fun end-of-week drinks

An international, ambitious team that enjoys building meaningful things together

Skills Required

4+ years of experience in a similar role
Native French speaking
Proven ability to create customer-facing content across channels (blogs, e-books, newsletters, social)
Hands-on content creation and strong storytelling/communication skills
Experience owning and executing CRM lifecycle and retention flows
Experience optimizing SEO, SEA and social copy
Ability to brief, delegate, and manage external agencies/partners
Support UX copywriting and landing page creation
Highly organized with strong prioritization and focus on impact
Experience in fintech or insurtech industries

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The Company

HQ: Amsterdam

66 Employees

Year Founded: 2020

What We Do

Our mission is to enable freelancers and entrepreneurs to get the best insurance at the best price. Insurance that is fair, fast and flexible. And above all, insurance that is tailored to your needs. All at the touch of a button. Insify today serves thousands of customers across Europe. As we grow, we’ll continue disrupting and changing the market. Restoring trust by providing freelancers with insurance that can be relied on. Zero paperwork. No long contracts. Just super-fast, 100% online insurance, whenever and wherever they need it.