Responsibilities
- Own and manage the content calendar for Brazil across blogs, landing pages, partner media, newsletters, and outbound campaigns.
- Develop and maintain a consistent pipeline of high-performing content assets that support the full funnel: awareness, education, and conversion.
- Lead localization and adaptation of content created by the US and MX teams, ensuring cultural and technical relevance.
- Collaborate with Product Marketing and Sales to produce BOFU assets such as comparison pages, customer case studies, and playbooks.
- Support ABM and demand generation initiatives with tailored content aligned with target accounts.
- Track and analyze content performance metrics to inform future production and optimization.
- Coordinate with internal stakeholders and external writers or partners to scale output without losing quality.
- Partner with the SEO team to ensure all content supports our growth strategy and aligns with keyword opportunities.
Requirements
- 5+ years of experience managing B2B content, ideally in SaaS or industrial technology
- Proven ability to lead editorial planning and coordinate content workflows across multiple teams
- Strong writing and editing skills, especially in simplifying technical topics
- Experience with SEO tools (e.g. Semrush, Ahrefs) and CMS platforms
- Data-driven mindset, with experience measuring content impact on traffic, leads, and pipeline
- Highly autonomous, organized, and deadline-driven
- Advanced English
Top Skills
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
