Content Lead

Posted 2 Days Ago
Be an Early Applicant
Mumbai, Maharashtra, IND
In-Office
Mid level
eCommerce • Food • Logistics • On-Demand
The Role
Lead creative strategy and written content for a food and beverage media platform. Manage content calendars, collaborate with production teams, cover Mumbai’s culinary scene, attend food events, build industry relationships, monitor Instagram performance, and mentor creative team members.
Summary Generated by Built In
Job Description

About Swiggy:

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

 

About Servd

In 2024, Swiggy joined forces with Servd (formerly known as Mumbai Foodie), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more, Servd has built a reputation as a trusted guide for food lovers. What began in Mumbai has now expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Rajasthan —with more cities on the horizon.

To get a better grasp of the work we do, take a look at our city pages:

→ @mumbaifoodie

→ @letsfigrr

→ @pune.servd

→ @bengaluru.servd

→ @hyderabad.servd

→ @goa.servd

→ @delhi.servd

→ @chennai.servd

→ @kolkata.servd

→ @rajasthan.servd

→ @servd.india

 

What will you work on?

  • Leading creative strategy for the platform which covers engaging F&B content for Instagram to meet content metrics and revenue targets. Collaborate closely with the production team and post-production to ensure the written content aligns seamlessly with visual elements.
  • Maintain a consistent posting schedule and adhere to content calendars to ensure regular and timely updates.
  • Stay attuned to Mumbai's ever-evolving food scene, from street food stalls to upscale restaurants, and translate these experiences into engaging written content.
  • Attend food events, tastings, and restaurant openings to gather first-hand information for posts.
  • Stay in touch and maintain relationships with various stakeholders of the F&B industry – PR and Marketing teams, Brand teams, Chefs and Owners
  • Monitor Instagram analytics to track the performance of different types of posts and adapt strategies accordingly.
  • Manage and mentor a team of creatives, look over their growth within the organisation.

Who are we looking for:

  • Someone who has a passion for food and a deep understanding of Mumbai's culinary landscape and possesses an unwavering dedication towards staying updated with the latest developments in the realm of food, local events, and digital advancements.
  • Someone who has a minimum of 3 years of experience in writing for digital or print food or lifestyle platforms. 
  • Someone who has excellent writing and communication skills, an instinctive design sensibility and an overall understanding of good quality, original content.
  • Someone familiar with Instagram's features, trends, and best practices.

 

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law” 

 

Additional Information

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

Skills Required

  • Minimum 3 years of experience writing for digital or print food or lifestyle platforms
  • Excellent writing and communication skills
  • Instinctive design sensibility and understanding of high-quality, original content
  • Familiarity with Instagram features, trends, and best practices
  • Passion for food and deep understanding of Mumbai’s culinary landscape

Swiggy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swiggy and has not been reviewed or approved by Swiggy.

  • Equity Value & Accessibility — Equity grants and recurring liquidity events are ongoing, and feedback suggests office employees value this as part of total compensation. These programs provide a meaningful wealth‑creation lever by India tech standards.
  • Parental & Family Support — Gender‑neutral parental policies were expanded with extended leave, flexible/part‑time options, bonding leave, fertility/adoption support, and structured re‑entry. Feedback suggests these updates are viewed as progressive and supportive for caregiving.
  • Healthcare Strength — Company‑paid accident insurance for delivery partners includes hospitalization and OPD cover with extensions to family members. This safety net is notable within the gig‑economy context.

Swiggy Insights

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The Company
HQ: Bengaluru, Karnataka
5,000 Employees
Year Founded: 2014

What We Do

Swiggy is India’s leading on-demand delivery platform with a tech-first approach to logistics and a solution-first approach to consumer demands. With a presence in 500 cities across India, partnerships with hundreds of thousands of restaurants, an employee base of over 5000, a 2 lakh+ strong independent fleet of Delivery Executives, we deliver unparalleled convenience driven by continuous innovation. Built on the back of robust ML technology and fuelled by terabytes of data processed every day, Swiggy offers a fast, seamless and reliable delivery experience for millions of customers across India. From starting out as a hyperlocal food delivery service in 2014, to becoming a logistics hub of excellence today, our capabilities result not only in lightning-fast delivery for customers, but also in a productive and fulfilling experience for our employees. With Swiggy’s New Supply and the recent launches of Swiggy Instamart, Swiggy Genie, and Guiltfree, we are consistently making waves in the market, while continually growing the opportunities we offer our people. *We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

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