Content Lead / Storyteller East - Talent Brand (Talent Acquisition)

Company Description

Sutherland is a digital transformation company focused on delivering exceptional experiences for both customers and employees. For 36 years, we have been entrusted with caring for our clients’ customers - a responsibility we believe we should earn every day. We are dedicated to making those experiences as delightful as possible - instantaneous, relevant, predictive, and frictionless. As an early pioneer in robotic automation, we added to our core through steady investment and acquiring key capabilities. Our design capabilities marry human insight, design- thinking, and process engineering. To make these designs come to life as envisioned by our designers, we employ the latest in robotic automation, conversational AI techniques with a range of AI-ML enhanced products and cloud-based platforms.

We believe that the best relationships come from trust and value. In addition to delivering exceptionally engineered experiences, we help our clients improve their productivity, reduce costs, enhance customer loyalty, build additional revenues, reduce time-to-market, and efficiently enter new markets. We also stand by our results. Sixty-one percent of our business is outcome based, ensuring our success is clearly tied to our clients’ success. We think that is simple for our clients to understand, and it adds to trust and transparency. Today, over 60 percent of our revenues come from clients with us for more than 11 years. Forty percent of our revenues come from Fortune-50, and 56 percent from Fortune-500 clients.

Though we have a rich history, our sights are anchored deeply in the future. We are optimistic about the benefits industry and society will see as human–machine collaboration continues to enhance what people can do. Our offerings deliver on this whether they are Sutherland Anywhere, enabling a secure remote work environment or Sutherland Connect, delivering data- rich, omni-channel services. Our deep product and platform expertise is trained on solving human problems before they emerge, and on how we wrap services around them - hiring, training, performance, security and more - to solve problems for our clients from end to end. We work with clients across industries, including Banking, Financial Services and Insurance, Healthcare, Retail, Telecommunications, Media & Entertainment, and Technology, as well as Travel, Hospitality and Logistics.

Our digital backbone spans 144 countries around the world, with 61 delivery centers across 19 countries, handling over 43 million transactions a month for approximately 70 clients. We are a team of 38,000 global professionals, operationally effective, culturally meshed, and committed to our clients and to one another. We call it One Sutherland.

Job Description

The Content Lead / Storyteller, Global Talent Brand role is an exciting opportunity to support the execution of our Employer Brand initiatives, strategies, and candidate experience activities that position Sutherland as an employer of choice and distinguish us in the market. The person in this role will be responsible for crafting and developing the global content strategy and supporting the talent attraction efforts across all our regions and online channels. This position is focused on continuously improving our presence in the talent market and coordinating our employer brand strategy initiatives with our Talent Attraction leaders for our East region (India, APAC and MENA).

The Content Lead will:

• Create and monitor brand strategy for outdoors advertising. Who, what, where, how.
• Steer our strategy for social channels (brand guidelines, content, posting).
• Write compelling copy for engagement campaigns, ads and more.
• Lead periodic content reviews for job ads, job descriptions and all regional content.
• Mentor regional content teams.
• Create special ad campaigns.
• Work along Talent Brand designers to bring content concepts to life.
• DEI global campaigns and regional coordination.

Qualifications

• A passion for content, design and pushing the Sutherland brand forward in an increasingly complex global talent market.
• A demonstrated mastery of marketing, social sourcing, and candidate experience improvement, with experience in Talent Acquisition.
• Experience in creating content across multiple channels (offline/online, video, motion, etc.), preferably with industry background.
• Strong written and oral English communication skills.
• The ability to rise to a challenge - remain flexible, communicate openly regarding obstacles, and develop creative strategies to overcome those obstacles.
• Excellent communication, negotiation, and interpersonal skills; the ability to build solid relationships with a wide range of personalities and skill level.

Additional Information

All your information will be kept confidential according to EEO guidelines.