The Role
Develops copy for social media, marketing campaigns, product communications, retail touchpoints, and B2B case studies. Creates campaign narratives, headlines, scripts, and brand stories while translating product features into customer-focused messaging. Collaborates with creative, merchandising, category management, retail, and B2B teams to maintain consistent brand voice and content quality. Manages the content library and improves communications based on feedback.
Summary Generated by Built In
What You’ll Do:
- Develop, shoot, produce, and edit engaging short-form and long-form video content aligned with brand guidelines, campaign objectives, and marketing strategy.
- Manage end-to-end video execution, including concept development, scripting, footage capture, editing, and final delivery across digital platforms.
- Develop engaging copy for social media, marketing campaigns, product communication, video scripts, and brand storytelling.
- Create compelling case studies and stories around major B2B projects, translating product features and benefits into customer-focused communication.
- Collaborate with internal teams to execute content as per approved calendars and campaign timelines while managing multiple projects.
- Ensure brand consistency, visual and audio quality, and platform relevance while continuously improving content based on feedback and performance insights.
Requirements
- Education: Bachelor’s degree in Communication, Media Studies, Film and Television, Design, Marketing, or any relevant creative field.
- Experience: At least 2 years of relevant experience in digital content creation, video production, editing, or marketing communications.
- Professional proficiency in CapCut, Adobe Premiere Pro, and Adobe After Effects.
- Strong video production, editing, storytelling, scripting, and copywriting skills.
- Creative mindset with an understanding of social media trends, platform-specific video formats, and brand communication.
- Ability to collaborate effectively with cross-functional teams and manage deadlines.
Skills Required
- BBA in Marketing, Communications, or a relevant field
- At least 2 years of relevant experience in content writing, copywriting, or marketing communications
- Strong writing, storytelling, and communication skills
- Creative mindset with the ability to translate ideas into impactful brand content
- Ability to collaborate effectively with cross-functional teams
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The Company
What We Do
Interwood Mobel (Pvt) Ltd. is a leading Pakistani furniture manufacturer established in 1974, providing a comprehensive range of home, office, and commercial furnishing solutions, including kitchens, doors, and wardrobes.
