Role Summary
We are seeking a
skilled and innovative Social Media Manager / Digital Marketer to strengthen
TDL’s digital footprint, engage professional audiences, and drive measurable
growth through strategic online campaigns. This role is responsible for
developing and executing end-to-end strategies, creating compelling content,
and analyzing performance to elevate our brand presence across digital
platforms.
Key Responsibilities
1. Strategy &
Planning
- Design and execute a comprehensive
digital and social media strategy aligned with TDL’s goals.
- Define target audiences, set measurable
KPIs, and develop campaign roadmaps.
2. Content Development
& Management
- Create, curate, and schedule
high-quality content (posts, videos, graphics, articles) across platforms
such as LinkedIn, Instagram, X (formerly Twitter), and Facebook.
- Ensure consistency in brand tone,
messaging, and visual identity.
3. Campaign Execution
& Performance Tracking
- Plan and manage paid digital campaigns,
including social media and Google Ads.
- Track key metrics (reach, engagement, conversions,
etc.) and generate insights-driven reports.
4. Community
Engagement
- Manage interactions, foster online
conversations, and coordinate digital promotions to build audience
loyalty.
5. Collaboration &
Innovation
- Work closely with HR and the Commercial
team to ensure aligned messaging and smooth campaign rollouts.
- Stay updated on industry trends, tools,
and innovations to maintain a competitive edge.
Requirements
Requirements
- Minimum of 2 years’ hands-on experience
in social media management and digital marketing.
- Strong content creation abilities,
including copywriting, basic design, and video editing.
- Proficiency with digital ad platforms
(e.g., Meta Ads Manager, Google Ads) and analytics tools (e.g., Google
Analytics).
- Excellent communication, organizational,
and project management skills.
- Experience in HR, recruitment, or
professional services is an added advantage.
Skills Required
- Minimum of 2 years hands-on experience in social media management and digital marketing
- Strong content creation abilities including copywriting, basic design, and video editing
- Proficiency with digital ad platforms and analytics tools
- Excellent communication, organizational, and project management skills
- Experience in HR, recruitment, or professional services
What We Do
Total Data Limited is a management consultancy firm that specializes in providing end-to-end HR services.
