Content Creator

RentOk is India's fastest-growing PG, Hostel & Flat Management SaaS. We help 20000+ property owners across India automate rent collection, manage tenants, and run their properties without chaos - all from their phone. We're building a content brand that Indian PG owners trust, share, and talk about. You'll be the face and voice behind that.

Script Writing & Ideation

• Write scripts for all video formats - YouTube long-form, Reels/Shorts, owner story videos, and product explainers

• Develop content ideas every week based on trends, product updates, and audience pain points

• Scripts must be punchy, benefit-driven, and written in the tone of a knowledgeable friend - not a software company

• Hinglish scripting is a core skill here, not optional

Shooting & On-Camera Presence

• Shoot in-office content yourself - talking head videos, quick explainers, Reels

• For outdoor/field shoots (owner stories, location-based content), brief and coordinate with the production team; you focus on delivery and performance, not camera operation

• Be comfortable on camera - natural, confident, and relatable to Indian property owners

YouTube Channel Management

• Write SEO-optimized titles, descriptions, tags, and video chapters for every upload

• Plan and manage the content calendar for YouTube

• Track performance metrics (watch time, CTR, subscriber growth) and share weekly insights

• Manage playlists, community posts, and channel organization

Instagram Management

• Plan, schedule, and post Reels, carousels, and stories

• Write captions that drive saves, shares, and meaningful comments

• Stay on top of trends and adapt formats quickly when something is working

Thumbnail & Graphic Briefing

• Brief the graphic designer clearly on every thumbnail — concept, text, emotion, reference images

• You don't design; you direct. The brief must be clear enough that the designer executes it right the first time

• Have 1–3 years of content creation experience - agency, startup, or your own channel

• Can write a tight, scroll-stopping script fast - ideation to final draft in a few hours

• Understand what makes someone watch a video till the end (and what makes them drop off in 8 seconds)

• Know YouTube Studio well - not just uploading, but actually optimizing

• Are comfortable and natural on camera - no stiffness, no reading off a teleprompter obviously

• Can think in content series, not just individual posts

• Understand the difference between content that gets views and content that builds trust with a niche audience

Big Plus Points:

• ✅ You currently run a YouTube channel or Instagram page - any niche, any size (share it)

• ✅ You've created content for a B2B, fintech, real estate, or SMB brand

• ✅ You naturally write and speak in Hindi or Hinglish

• ✅ You've interviewed real people (customers, owners, experts) on camera

• ✅ You understand basic YouTube SEO - keywords, CTR optimization, thumbnails strategy

• YouTube Studio — analytics, SEO, scheduling

• Instagram / Meta Creator tools — scheduling, insights

• Google Docs / Notion - for scripting and content calendars

• Canva - basic enough to make a thumbnail brief with a reference mockup (not full design)

• All YouTube uploads go live with complete, researched SEO metadata - no lazy titles

• Content calendar is planned and briefed 2 weeks in advance, always

• At least 2 owner story videos filmed and published by Day 90

• Instagram Reels average 5,000+ views per post by Month 3

• Thumbnail briefs are clear enough that the designer needs zero back-and-forth by Week 4

• Competitive salary based on experience

• In-office production setup for day-to-day shoots - mic, lighting, backdrop ready

• Full production team support for outdoor/field shoots

• Graphic designer & video editor handles all editing and thumbnails - you focus purely on ideas, scripts, and shooting

• Direct access to the founding team; fast feedback, fast decisions

• Performance bonuses tied to content and channel growth KPIs

Send us:

1. Your portfolio — YouTube channel, Instagram handle, or a Google Drive folder of content you've made (any format, any niche)

2. One sample script — Write a 90-second Reel script on this topic: "3 reasons PG owners lose money every month (and how to stop it)"

3. A short note (5–7 lines) — Why do you want to build a content brand for a B2B SaaS serving Indian property owners?

Applications without a portfolio or the sample script will not be reviewed. No exceptions.