Product Marketing at TRACTIAN
The Product Marketing team serves as the foundation of TRACTIAN’s marketing efforts, ensuring that all teams are fully aligned on the product’s value, positioning, and messaging. This team is responsible for ensuring that every department—from sales to creative to engineering—has a clear understanding of what the product is, how it benefits customers, and how to communicate its value. By developing go-to-market strategies, overseeing product launches, and maintaining cohesive messaging across all channels, Product Marketing guarantees that every aspect of the company is centered on promoting the product’s strengths and driving both adoption and market growth. Their work ensures that the entire organization is unified in showcasing the true impact of TRACTIAN’s innovations.
What you'll do
As our Content Writer, you will be responsible for creating, managing, and optimizing written content across key channels, including social media, email, and blogs. Your role is essential in ensuring that all content aligns with TRACTIAN’s brand voice, engages our audiences, and supports our growth objectives.
Requirements
- Bachelor’s degree in communications, marketing, or other related writing fields.
- Preferred 3-5 years of professional writing experience
- Communicates clearly and precisely Excellent professional, technical, and creative writing skills.
- Ability to work in a dynamic, fast and multi-project culture.
- Highly organized to meet deadlines and capable of self-management.
- Willingness to learn and grow professionally in a fast-paced environment Advanced English.
Responsibilities
- Create content for TRACTIAN’s Instagram, LinkedIn, and TikTok based on our editorial calendar.
- Develop content for key founder’s and leader’s LinkedIn accounts.
- Maintain relationships with our partner vehicles and influencers, publishing weekly content.
- Track and evaluate the performance of influencer collaborations.
- Write newsletters and nutrition e-mails Write and manage SEO-optimized articles for TRACTIAN’s Brazil and US blogs.
- Develop free resources like ebooks to enhance customer engagement and lead generation.
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
