WHO WE ARE
We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.
Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.
WHAT WE’LL NEED
We’re looking for a hands-on Content Creator who can bring the Wingstop flavor, food, and culture to life across social and digital platforms through compelling visual narratives. A fast-moving visual storyteller who helps Wingstop create more content, more often, and respond to culture faster. This role is built for someone who thrives behind the camera and loves making content at speed: from capturing moments in real time to editing fast-turnaround assets that feel culturally relevant, platform-native, and unmistakably Wingstop. Just as importantly, this person has strong editorial instincts and understands how to identify the moments worth capturing, how to make food look craveable, and how to balance speed with quality.
This role focuses on content creation—the capture, editing, and delivery of always-on social-first content across Wingstop's owned channels, partnering closely with the Social team, which leads channel management, publishing strategy, community engagement, and performance reporting.
You understand how people consume content across platforms and how to create stories that feel native to each environment. You combine strong creative instincts with an understanding of audience behavior, helping Wingstop create content that earns attention, sparks engagement, and supports broader brand and business goals.
This role requires a balance of creative vision and execution, combining independent creative judgment with hands-on content production. The ideal candidate develops original concepts, determines the creative approach, and produces high-quality content in fast-moving environments where content is often created and published in near real time. You’re equally comfortable shooting on a phone or professional camera setup and have a commitment to balancing speed with quality.
You’ll collaborate closely with creative, social, brand, and marketing teams to help produce work that’s aligned with Wingstop’s brand identity. This role requires strong collaboration, communication, and organizational skills to operate effectively across a highly cross-functional marketing organization.
While this role is primarily focused on content capture and editing, we value creators who bring ideas, strong creative instincts, and curiosity to the table.
ROLE RESPONSIBILITIES
Own day-to-day content capture, editing, and delivery for Wingstop's always-on social and digital channels.
Develop original creative concepts and visual narratives that support Wingstop's brand, marketing objectives, and cultural relevance.
Apply strong editorial and creative judgment to identify content opportunities aligned with Wingstop's brand, audience, cultural moments, and business priorities.
Create content that showcases Wingstop's food in a craveable, abundant, and brand-appropriate way across all formats and platforms.
Partner with Social, Brand, and Creative teams to translate campaigns, cultural moments, and business priorities into social-first content.
Support campaigns, partnerships, influencer activations, and live events through content capture, editing, and real-time storytelling.
Help increase Wingstop's ability to create and publish timely, culturally relevant content by identifying and capturing moments worth sharing.
Maintain a consistent visual identity and creative standard across content outputs while balancing speed with quality.
Manage multiple projects simultaneously while operating effectively within cross-functional workflows involving internal teams, agencies, creators, talent, and external partners.
Stay informed on evolving platform behaviors, creator trends, and emerging content formats to continuously improve creative output.
Bring a proactive, resourceful, and solution-oriented approach to content creation, production challenges, and creative opportunities.
WHAT SUCCESS LOOKS LIKE
Delivers high-quality, original content with speed, agility, and consistency while maintaining Wingstop's visual standards and brand identity.
Creates culturally relevant, platform-native content that strengthens Wingstop's storytelling, social presence, and audience engagement.
Produces timely content that capitalizes on cultural moments, events, and business priorities.
Serves as a trusted creative partner, contributing original ideas, sound creative judgment, and innovative solutions across marketing and creative teams.
Demonstrates strong organization, collaboration, and adaptability while successfully managing multiple fast-paced, cross-functional projects.
Creates original creative concepts that strengthen Wingstop's brand identity and cultural relevance.
Exercises sound creative judgment independently while maintaining alignment with brand standards.
Influences the creative direction of Wingstop's social content through innovative ideas and visual storytelling.
Is recognized as a creative thought partner who proactively shapes content strategy rather than executing predetermined requests.
This role plays an important part in helping Wingstop show up authentically and credibly within culture and conversation through creativity and storytelling.
WHAT YOU’LL NEED
EXPERIENCE
5-7 years of experience creating content for brands, in agencies, or in-house creative teams
Experience producing content across multiple digital and social platforms
Strong portfolio demonstrating video, photography, editing, and social-first storytelling work
CREATIVE & CRAFT
Strong understanding of visual storytelling, pacing, composition, and editing
Ability to shoot high-quality content with professional camera equipment
Ability to work efficiently under tight timelines and shifting priorities while maintaining strong creative standards
Proficiency in Adobe Premiere Pro required
Working knowledge of Adobe Creative Suite, including After Effects, Photoshop and Illustrator
Motion graphics and animation skills are a plus
Understanding of content formats, trends, and best practices across social platforms
Strong attention to detail and creative craft
Demonstrated ability to independently develop original creative concepts and translate business objectives into compelling visual content.
Strong creative judgment with the ability to make independent decisions regarding visual style, narrative structure, and content execution.
CULTURAL AWARENESS
Deep understanding of social media culture, platform behaviors, and evolving content trends
Ability to identify and create content that feels timely, relevant, and platform-native
Strong instincts for platform behaviors, audience interests, and evolving content trends
PEOPLE SKILLS
Highly collaborative and comfortable working across multiple teams and stakeholders
Strong organizational and project management skills in collaborative, fast-paced environments
Professional, adaptable, and solution-oriented approach to cross-functional collaboration
Open to feedback and able to adapt quickly
Strong communication skills and positive team mentality
WHO YOU ARE
No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.
You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.
You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.
You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.
You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.
BENEFITS
FLAVOR PERKS:
Unlimited paid time off for exempt employees
One paid volunteer day of your choice
Competitive bonus structure for eligible roles
Team member stock purchase plan
Health savings or flexible spending account options
401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)
Comprehensive medical, dental, and vision benefits
Basic life and AD&D insurance provided
Pet insurance
Education Assistance
Wellness reimbursement program
Paid maternity and paternity leave
FUN IS THE BEST FLAVOR:
Lunch provided every Tuesday and Thursday in office
Discount on Wingstop gift cards
Onsite game room
Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
Skills Required
- 5-7 years creating content for brands, agencies, or in-house creative teams
- Experience producing content across multiple digital and social platforms
- Strong portfolio demonstrating video, photography, editing, and social-first storytelling
- Proficiency in Adobe Premiere Pro
- Working knowledge of Adobe After Effects, Photoshop, and Illustrator
- Ability to shoot high-quality content with professional camera equipment or smartphone
- Strong understanding of visual storytelling, pacing, composition, and editing
- Ability to work efficiently under tight timelines and shifting priorities
- Motion graphics and animation skills
- Strong collaboration, communication, and project management skills
Wingstop Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wingstop and has not been reviewed or approved by Wingstop.
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Healthcare Strength — Corporate-owned locations and corporate roles include medical, dental, and vision coverage for eligible employees. Some franchise and management postings also note access to health insurance.
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Retirement Support — Managers and corporate roles can access a 401(k) and, in some cases, a team member stock purchase program. These options provide retirement savings pathways where offered.
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Wellbeing & Lifestyle Benefits — Wellbeing programming includes wellness events or reimbursements and 24/7 mental-health support for eligible employees. Restaurant roles commonly include a free shift meal and food discounts.
Wingstop Insights
What We Do
Sure, we’re The Wing Experts, but it’s our flavor that defines us. You taste it in our 12 signature sauces, you see it through our bold TV commercials, and you feel it when you walk through our doors. It’s what we like to call a flavor experience, and since the opening of our first restaurant in 1994 in Garland, Texas, it’s been our mission to Serve the World Flavor. Fast forward over 30 years and we’ve done just that. With more than 3000 locations globally, we’ve established ourselves as one of the fastest growing restaurant brands in the industry. Our fresh wings satisfy your hunger in a way nothing else can, and we’d like to think our workplace is just as unique as our made-from-scratch ranch dressing. We’ve got the opportunity you’ve been craving whether you’re looking for something at our restaurant support center in Dallas, or in the field supporting our team members in-restaurant. For people who demand flavor in everything from their food to their career, Wingstop is the answer. We’re a brand that can’t be duplicated, with a momentum that can’t be slowed – let us show you what Team Wing is all about! Visit www.wingstop.com/careers for more information and follow our page to stay updated with all things Wingstop.
