Content Creator (hybrid)

Reposted 5 Days Ago
Be an Early Applicant
New Hartford, NY, USA
In-Office
69K-95K Annually
Mid level
Insurance
The Role
Create and manage external digital content across channels (social, email, web, video, webinars). Collaborate with stakeholders, produce and deliver campaigns, monitor analytics with Google Analytics, and use insights to optimize engagement and drive traffic.
Summary Generated by Built In

The Company

At Utica National Insurance Group, 1,500 employees countrywide take our corporate promise to heart every day: To make people feel secure, appreciated, and respected.

Utica National Insurance Group is an "A" rated $1.5B award-winning, nationally recognized property & casualty insurance carrier.

Operating along the Eastern half of the United States, based in our Home Office in Central New York, with Regional Office locations including Boston, NYC, Atlanta, Dallas, Columbus, Richmond, Chicago.

What you will do

We are looking for a dynamic and strategic Content Creator to lead the day-to-day management of our external digital channels and craft compelling, high-impact content that informs, inspires, and engages. This role is ideal for a creative professional who thrives in a collaborative environment and is passionate about delivering content that supports business goals and enhances brand presence.

Essential Functions:

  • Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
  • Collaborate across all business segments to ensure our digital presence supports and enhances our business offerings and delivers our messages effectively.
  • Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.
  • Work with senior leadership, subject matter experts, product specialists, and designers to create compelling content and product announcements.
  • Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
  • Monitor, analyze, and report on the performance of digital channels/activities using tools like Google Analytics feeding back to stakeholders and using the data to inform future activities.

Additional Responsibilities:

  • Assist the Marketing and Communications Team in creating and executing a communications strategy designed to increase engagement with our audiences and stakeholders and driving traffic to our digital content.
  • Develop creative ideas, suggest new innovative ways of delivering digital content, and keep up to date with the latest digital marketing trends.
  • Performs other duties as assigned.
  • Conforms with all corporate policies and procedures.

What you need

Education: Bachelor's Degree- Degree in Marketing or Communications preferred.

Experience: 4-7 years- Digital Content Creation, Digital Strategy and Social Media Management.

Salary Range: $69,000 -  $95,000

The final salary to be paid and position within the internal salary range is reflective of the employee’s work experience, their geographic location, education, certification(s), scope and responsibilities in the role, and additional qualifications.

Benefits:                              

We believe strongly that talented people are core to our success and are attracted to companies that provide competitive pay, comprehensive benefits packages, career advancement and challenging work opportunities. We offer a Comprehensive Benefits Plan for full time employees that include the following:

  • Medical and Prescription Drug Benefit
  • Dental Benefit
  • Vision Benefit
  • Life Insurance and Disability Benefits 
  • 401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
  • Health Savings Account (HSA) 
  • Flexible Spending Accounts 
  • Tuition Assistance, Training, and Professional Designations
  • Company-Paid Family Leave
  • Adoption/Surrogacy Assistance Benefit
  • Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
  • Student Loan Refinancing Services
  • Care.com Membership with Back-up Care, Senior Solutions
  • Business Travel Accident Insurance
  • Matching Gifts program
  • Paid Volunteer Day
  • Employee Referral Award Program
  • Wellness programs

Additional Information:

This position is a full time salaried, exempt (non overtime eligible) position.

As part of our hiring process, candidates who have accepted a formal offer must be willing to undergo a comprehensive background check and drug screen; additional screening for credit or MVR may be required for some positions.

Utica National is an Equal Opportunity Employer.

Apply now and find out what it’s like to be a part of an amazing team, thrive in an exciting environment and work for a company you can be proud of. Once you complete your application, you can monitor your status in the hiring process by logging into your profile. A representative from our Talent Acquisition team will be in touch regarding any change in your candidacy. 

#LI-LH1 

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Top Skills

Content Management Systems (Cms)
Email Marketing Platforms
Google Analytics
Social Media Management Tools
Video Production Tools
Webinar Platforms
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The Company
HQ: New Hartford, NY
1,366 Employees
Year Founded: 1914

What We Do

Utica National Insurance Group is a Top 100, nationally recognized insurer providing personal and commercial insurance products and services, with the second-largest errors and omissions business in the United States. Utica National sells its products through more than 2,200 independent insurance agents and employs over 1,200 people countrywide. The company was founded in 1914 and is headquartered in New Hartford, New York, with seven regional offices. Utica Mutual Insurance Company and its affiliated companies, New Hartford, NY.

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