Consumer Understanding and Targeting Senior Planner

Want to join a fast-moving and responsible company, and work among convivial teams? Pernod Ricard is looking for a Consumer Understanding and Targeting Senior Planner to drive strategy and growth! You will be based at The Island, our office in central Paris.  

Who are we:

Pernod Ricard is a global premium spirits and wine company. The company's leading spirits and wines include prestigious brands across a wide range of product portfolio. Centre of Excellence Consumer Insights is Pernod Ricard’s global insight team inspired by the mission to “Lead human centric decisions that drive strategy and profitable growth; energizing business imagination; and anticipating consumer needs in Moments of Convivialité”.

Working at Pernod Ricard Centre of Excellence Consumer Insights

Working for Pernod Ricard means working for the co-leader in the global wines and spirits industry – and having the opportunity to work with great people and great brands in diverse and challenging roles. Our success is the result of the passion and creativity of our consumers and shoppers, our exceptional portfolio of leading premium brands, and a shared commitment to our values of entrepreneurship, mutual trust, and a strong sense of ethics.

Pernod Ricard Centre of Excellence Consumer Insights rewards both individual initiative and a spirit of collaboration and encourages ongoing professional development. We recognize the importance of continuously building upon our diverse workforce and inclusive culture. We believe in championing an inclusive culture that embraces differences and encourages employees to challenge themselves and their colleagues.

Benefits

Pernod Ricard Centre of Excellence offers competitive compensation, performance bonuses and domestic & international career development opportunities.
* Pernod Ricard is an Equal Opportunity Employer of Minorities, Females, and individuals with disabilities.

Introduction

Are you looking for a place to bring your passion to work every day and live by values of openness, simplicity, collaboration and entrepreneurship?  Are you a champion of consumer and shopper centricity? If yes – this could be the perfect role for you!

Our Centre of Excellence Consumer and Shopper Insights team is at the heart of our transformation vision in how we build brands, go to market, and delight our consumers and shoppers. We’re thought leaders for senior executives, and we’re at the center of several cross-functional change initiatives. As part of the global Consumer and Shopper Understanding team, we’re building game-changing capabilities that are anchored in consumer and shopper demand.

Position Summary

The ambition for our portfolio strategy growth model 2.0 is to establish itself as the business operating model for portfolio management at Pernod Ricard. It presupposes a new operating model: a genuinely data-driven approach to demand creation and conversion. The new model will:

• Anchor consumer centricity in all decisions across PR functions, supported by strong GM endorsement​
• Make portfolio strategy growth model to cornerstone of Market Cos growth thesis
• Have robust framework trusted by all, relying on more data-driven and frequent inputs, enabling a lighter process
• Create tight linkage to ensure adequate feeding of other Pernod Ricard Key Digital Projects e.g., Marketing effectiveness, promotional effectiveness and Commercial activation

The Senior Insights Planner – will assist in the rollout of the Insights element of Maestria 2.0 in some gold and silver markets. He/she will work in very close collaboration with the Consumer insights Manager, Maestria 2.0 KDP owner, the local market insights team and regional teams as well as other insights manager and planners in the Consumer and Shopper Understanding COE and agency partners. He/She will support change management and communication throughout the organization and contribute to the development of toolkits.

Specifically you will:

• Collaborate in the smooth implementation of projects via regular project meetings with market and agency and excellent follow-ups, and timely inputs to agency
• Assist in the development of questionnaires, sample design, analytical frameworks and other technical features of market research
• Be the day-to-day contact for strategic agency partners to ensure Pernod Ricard good quality standards regarding data quality and research methodology
• Assist in the refinement of the Pernod Ricard targeting model and generate multiple use cases to demonstrate implementation of the model
• Create global learnings and cascade via webinars, workshops, etc
• Contribute with the thought leadership, storytelling, and visualization of data in the Centre of Excellence. Must have excellent power point skills and good presentation skills in English
• Be a constructive contributor in the global consumer and shopper insights community especially in the area of demand sensing and targeting.
• Point of contact for selected group of affiliates regarding implementation of global frameworks and processes and be an active COE voice to help all affiliates adopt & adhere to global frameworks

Qualifications:

• Master’s degree
• Language: English (at least fluent)
• Minimum 5 years relevant experience at either global or local marketing level focus on consumer insights content, methodologies and analytics
• Good knowledge across traditional and digital research/Insight methodologies & techniques

Skills:

• Demonstrate the ability to extract value from information and transform it into sharp and actionable insights to deliver Consumer and Shopper centric solutions
• Ability to understand the complexity of an HQ role and be a positive team player in a complex global network
• Championing the integration of data sources (Traditional & new digital sources)
• Tech savvy being able to adopt and apply forward looking techniques in insight-building digital and technology applications
• Strong affinity for action
• Planning & organization skills
• Relationship skills communicating insights into memorable and persuasive stories to deliver impact
• Results orientation

 Mindset:

• Demonstrate high energy and enthusiasm
• Global perspective and multicultural knowledge
• Demonstrate a great flexibility in all situations
• Comfortable with change, willing to get out of the comfort zone
• Eager to learn from others to continuously test and learn, curiosity in learning & applying new thinking
• A collaborative team player in own affiliates and across affiliates, building empathy and interactions with all stakeholders

Location: Paris

Wait, there’s more…

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture, the possibility to work from home (2 days a week), a very complete mutual insurance, an attractive compensation including profit-sharing, the possibility to train daily, employee events…

Pernod Ricard values diversity and solidarity within its organization and in its relations with stakeholders. Our recruitment methods focus on skills, and we welcome all types of talents.

Job Posting End Date:

Target Hire Date:

2023-05-16-07:00

Target End Date: