The Role:
We are seeking a strategic and curious consumer researcher to analyze, define, and refine our global target audiences for the full product portfolio, delivering actionable insights for both global & regional teams. The successful candidate will support company-wide target audience research & customer segmentation to make sure product strategy and marketing campaigns are rooted in customer needs. They will also analyze audience survey results & deliver reports that represent the voice of the customer to guide segmentation & targeting.
Responsibilities:
- Voice of the customer: Execute and analyze customer survey data and market research to identify audience needs and preferences.
- Define global audience: Perform the analysis that informs a unified approach to audience definition, segmentation, and prioritization across the whole product portfolio.
- Audience reporting and updates: Create and maintain reports that capture audience profiles, customer journeys and segmentation performance / effectiveness.
- Regional adaptation: Work closely with product and marketing teams to tailor global audience definition to specific regional contexts.
- Strategic insights: Provide insights to marketing, product and sales teams to support refinement of positioning and targeting strategies.
- Audience sharing: Ensure regional teams across the company understand and are empowered to apply audience segmentation locally.
Deliverables:
- Connections planning: Analysis of how audiences actually live, move, and consume media, then collaborating on a strategy for how the brand can authentically slot into those moments
- Customer journey maps: Data analysis and Visualization of journeys from target audiences across regions.
- Regional adaptation documentation and guides: Documents that outline and explain how to adapt global audiences to regional market contexts, by following actionable local insights.
- Survey analysis: Create, execute, and analyze surveys that synthesize customer insights and feedback into actionable product, marketing and commercial recommendations.
Requirements:
- Experience developing audience selections and adapting them to regional / local contexts.
- Strong data and analytical skills, previous experience analyzing datasets over 10K rows
- Experience in audience research, cross-channel audience strategy, or customer insight roles
- Strong communication skills, with special ability to translate insights into compelling narratives to share with multiple stakeholders.
- Previous experience with survey creation tools required, previous experience with GWI, TWI, MRI, or YouGov preferred
- Ability to manage multiple initiatives simultaneously. Looking for a dynamic, entrepreneurial environment where they can learn and expand their skillset
- A chance to shape the voice of one of the most exciting tech brands
- Fast-paced and creative environment with global reach
- A culture that values curiosity, creativity, and doing things differently
- A commitment to building a diverse, inclusive, and welcoming workplace for all
Top Skills
What We Do
Today, we’re left with just a few large incumbents. Lacking instinct and courage, they use research and analysis as crutches to make cold, unexciting and derivative products.
Consumers are bored, no longer inspired by technology and instead feel uneasy about big tech and its impact on people's lives and society.
Nothing is igniting change in the world.
We’re here to make tech fun again, unleash creativity, and inspire our community to shape the future with us.
About us:
Nothing is a UK-based privately held company with backing from GV (formerly Google Ventures), EQT Ventures, C Ventures and other private investors including Tony Fadell (Principal at Future Shape & inventor of the iPod), Casey Neistat (YouTube personality and Co-founder of Beme), Kevin Lin (Co-founder of Twitch) and Steve Huffman (Co-founder and CEO of Reddit
