The Role
Job TitleBrand ManagerJob DescriptionJob title:
Consumer Marketing Specialist
Your role:As an Consumer Marketing Specialist, you'll play a vital supporting role in the end-to-end business growth and marketing efforts for a specific business group in India. You'll contribute to the development and execution of marketing strategies for our categories, helping to build strong brand experiences across various touchpoints. This role is an excellent opportunity to gain hands-on experience in P&L understanding, marketing execution, and strategic development within a dynamic environment. You'll be instrumental in supporting initiatives aimed at increasing sales, growth, and profitability, while learning how to build long-term competitive strength.As Business Support:
You're the right fit if:
Consumer Marketing Specialist
Your role:As an Consumer Marketing Specialist, you'll play a vital supporting role in the end-to-end business growth and marketing efforts for a specific business group in India. You'll contribute to the development and execution of marketing strategies for our categories, helping to build strong brand experiences across various touchpoints. This role is an excellent opportunity to gain hands-on experience in P&L understanding, marketing execution, and strategic development within a dynamic environment. You'll be instrumental in supporting initiatives aimed at increasing sales, growth, and profitability, while learning how to build long-term competitive strength.As Business Support:
- Assisting with P&L analysis: Supporting the Category Marketing Manager in understanding revenue and profitability drivers for the business.
- Contributing to business strategy: Providing support in the development and execution of business strategies and roadmaps.
- Supporting product initiatives: Assisting with market research, pricing analysis, and product development support.
- Executing channel strategies: Helping to implement strategies across various channels, including traditional trade, modern trade, e-commerce, and emerging channels.
- Data analysis and reporting: Assisting with data analysis to support business operations.
- Marketing plan execution: Supporting the implementation of marketing strategies and plans, including ATL/BTL activities and digital campaigns.
- Brand activation support: Assisting with brand positioning and communication initiatives.
- Insight gathering: Supporting the collection and analysis of consumer insights and value propositions, with a focus on digital trends.
- Portfolio assistance: Helping with product portfolio management tasks.
- Local market adaptation: Supporting "Local for Local" initiatives and adapting global campaigns for the Indian market.
You're the right fit if:
- 3+ years of overall work experience in marketing, preferably within Consumer Durables, FMCG, or E-commerce sectors.
- Demonstrated understanding of marketing fundamentals, with some exposure to ATL, BTL, and digital marketing.
- Experience in assisting with brand or portfolio development and activation activities.
- Familiarity with marketing across diverse channels, including digital platforms.
- Ability to work effectively within a team and provide strong support to senior managers.
- Good communication and interpersonal skills, with a willingness to learn and contribute.
- How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
Indicate if this role is an office/field/onsite role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Do the work of your life to help the lives of others.
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030.
We also strive to be the best place to work for people who share our passion, by promoting personal development, inclusion and diversity while acting responsibly towards our planet and society.
