Consumer Marketing Specialist, Malsin

Posted 6 Days Ago
Be an Early Applicant
Petaling Jaya, Petaling, Selangor, MYS
In-Office
Mid level
Other
The Role
Executes integrated consumer marketing initiatives across Singapore and Malaysia, managing social media calendars, content creation, creative design, digital campaigns, reporting, and marketing communications. Designs digital and print assets using Adobe Creative Suite, coordinates agencies and stakeholders, supports SEO and paid media campaigns, and manages project timelines, budgets, approvals, and campaign performance. The role also supports product launches, events, photography, and brand guideline compliance.
Summary Generated by Built In
Job Description

About the Role

Electrolux is seeking a dynamic, creative, and hands-on Consumer Marketing Specialist to support the execution of integrated marketing initiatives across Singapore and Malaysia. This role will be responsible for driving brand visibility, social media management, content creation, and marketing communications across multiple channels.

The ideal candidate combines strong marketing execution skills with a creative eye for design, is comfortable managing social media platforms, and is capable of producing marketing assets independently using Adobe Creative Suite/Illustrator.

Key Responsibilities

Social Media Management

  • Plan, develop, and manage social media calendars for Singapore and Malaysia.
  • Create engaging content for Facebook, Instagram, YouTube, Tiktok and other relevant platforms.
  • Develop captions, hashtags, content pillars, and community engagement strategies.
  • Monitor social media performance and provide monthly reporting and recommendations.
  • Work closely with agencies and internal stakeholders to optimise paid and organic social media campaigns.
  • Stay updated on social media trends, platform updates, and best practices.

Content Development & Creative Design

  • Design marketing materials for both digital and print channels.
  • Create social media creatives, eDMs, banners, brochures, catalogues, event materials, and promotional assets.
  • Ensure all artwork aligns with Electrolux brand guidelines.
  • Support photography, image selection, content adaptation, and creative asset management.

Digital Marketing

  • Assist in the execution of always-on marketing initiatives internally and externally.
  • Support SEO, SEM, Meta, Google Performance Max, and digital campaign activities.
  • Coordinate campaign assets and work with agencies to ensure effective implementation.
  • Monitor campaign performance and recommend optimisation opportunities.

Project Management

  • Manage multiple projects and timelines simultaneously across Singapore and Malaysia while collaborating with Asia team.
  • Coordinate internal approvals and stakeholder feedback.
  • Maintain marketing trackers, campaign calendars, budgets, and reporting dashboards.
  • Ensure projects are delivered on time and within budget.

Requirements

Education & Experience

  • Bachelor's Degree in Marketing, Communications, Business, Design, or related field.
  • 3-5 years of relevant experience in marketing, brand marketing, or digital marketing.
  • Experience in managing social media platforms and content creation.
  • Experience in managing New Product Launches and events
  • Experience in FMCG, consumer electronics, appliances, retail, or agency environments is preferred.
  • Regional or multi-market experience is advantageous.

Technical Skills

  • Strong proficiency in:
    • Adobe Illustrator
    • Adobe Photoshop
    • Adobe InDesign
  • Experience using Canva and other content creation tools.
  • Familiarity with Meta Business Suite, Google Analytics, Google Ads, and social media scheduling platforms.
  • Strong Microsoft PowerPoint and Excel skills.

Design & Creative Capabilities

The successful candidate must demonstrate:

  • Strong graphic design capabilities and visual storytelling skills.
  • Ability to independently design social media creatives, marketing collateral, POSM, brochures, and digital assets.
  • Understanding of typography, layout, branding, and consumer-focused content creation.
  • Portfolio showcasing creative and design work is required.

Skills Required

  • Bachelor’s degree in Marketing, Communications, Business, Design, or a related field
  • 3–5 years of relevant experience in marketing, brand marketing, or digital marketing
  • Experience managing social media platforms and creating content
  • Experience managing new product launches and events
  • Strong proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign
  • Experience using Canva and other content creation tools
  • Familiarity with Meta Business Suite, Google Analytics, Google Ads, and social media scheduling platforms
  • Strong Microsoft PowerPoint and Excel skills
  • Strong graphic design and visual storytelling capabilities
  • Ability to independently design social media creatives, marketing collateral, POSM, brochures, and digital assets
  • Understanding of typography, layout, branding, and consumer-focused content creation
  • Portfolio showcasing creative and design work
  • Experience in FMCG, consumer electronics, appliances, retail, or agency environments
  • Regional or multi-market experience

Electrolux Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Electrolux and has not been reviewed or approved by Electrolux.

  • Healthcare Strength Core medical, dental, and vision coverage is described as solid, with some references to first‑day eligibility and mainstream carriers. Health benefits are consistently positioned as a reliable component of the total package.
  • Retirement Support A 401(k) with company match is emphasized as a plus, with the match often characterized as generous. Retirement offerings are frequently cited as a meaningful part of overall compensation.
  • Leave & Time Off Breadth Vacation/PTO and paid holidays are highlighted, with mentions of floating holidays or personal days in some locations. Time‑off provisions contribute positively to overall benefits perceptions.

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The Company
HQ: Stockholm
23,469 Employees
Year Founded: 1919

What We Do

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.

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