Consumer Marketing Manager

Job TitleConsumer Marketing Manager

Job Description

Job Summary:
Represent the voice of the consumer for Philips in the Market and responsible for delivering measurable business impact (Growth, Consumer NPS and Brand Preference) for the Personal Health Business.
Your role:

1) Strategy Development & Problem Solving

• Develop and implement comprehensive marketing strategy aligned with country’s strategic priorities and business objectives for assigned category.

• Analyze market trends, distil consumer and shopper insights and gather competitive landscape to inform marketing plan and to formulate results-oriented marketing campaigns.

• Works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.

2) Portfolio, Pricing and Promotion Management

• Lead the 4Ps – Product, Pricing, Promotions and Place (Distribution and GTM) working in close collaboration with country Sales, Trade Shopper Marketing, Supply Chain and Commercial Policy teams. This includes:

• Working in collaboration with JAPAC Business Marketing Team to bring relevant NPIs into the market.

• Maintaining a robust portfolio for each category.

• Management of phase-in and phase out of products in the market.

• Long-term sales forecasting for NPIs and existing portfolio.

• Devise pricing for NPIs and maintenance of pricing for all product portfolios.

• Drive and manage price realization with optimal annual promotion plan.

• Support in the GTM of products into new distribution channels. Validate and execute channel/distribution strategy (with country sales team). Contributes actively to the development of new business models and new channels in collaboration with the Sales Leader (who leads).

• Lead local specific cross category initiatives.

3) Marketing and Campaign Management

• 12-month forward planning of marketing calendar and activities.

• Build and execute local marketing calendar and all associated marketing activities including Demand Generation and Sales. Enablement campaigns across multiple channels online and offline to reach the right target audience. Closely collaborating with the Campaign Performance Management team and TSM team and ensure Campaign KPI well define and achieve.

• Build and enhance brand equity through consistent marketing messaging and product positioning for all campaigns. 

• Excellent project management skill to ensure all campaign well integrated as per agreed timeline.

• Develop compelling adaptation assets for all digital touchpoints crafted from local insights and product RTB (including translation) and local content creation (influencers, PR, etc.), to ensure successful launch for new products/services/solutions in the market. 

• Work in partnership with external creative teams and vendors to produce compelling marketing materials to drive consumer engagement leading to conversion.

• Identify effectiveness and impact of marketing campaigns and initiatives to optimize accordingly.

• Present ideas and deliverables to internal and external teams and communicate with senior leaders on the country’s marketing strategies, programs and budget.

4) Budget Management

• P&L management incl. revenue and margin management.

• Pricing and Promotion management to support IGM accretive level

• Manage the local A&P budget and utilization effectively, ensuring resources are allocated efficiently and campaigns are delivered within budgets.

5) Cross-functional collaborations

• Work closely with the country sales and trade shopper marketing team to ensure alignment of marketing objectives, strategies and activities to meet business objectives.

• Partner country sales team in presentations of Quarterly Business Reviews and Joint Business Plans with customers, detailing past marketing activities reviews and forward-planning marketing calendar, activities and NPIs.

• Work with the Commercial Policy team to ensure local pricing adheres to the Global Line Chart policy.

• Work in close collaboration with Supply Chain and Quality & Regulatory Affairs to ensure availability of supply and relevant licenses for sales in the market.

• Collaborate with the Campaign Performance team for all campaigns activities.

• Collaborate with the TSM and E-Trade team for offline and online initiatives.

You're the right fit if:

• Bachelor’s degree in marketing or a related field.

• At least 8-10 years of experience in FMCG, Beauty Industry or Consumer Electronics industry.

• Good interpersonal and excellent written and verbal communication skills with ability to foster long-term relationships with internal stakeholders and external customers.

• Commercially savvy with entrepreneurial and consumer centric mindset.

• Self-motivated, proactive with a result-oriented mindset & good organizational skills.

• Self-starter and agile in pushing oneself to master other forms of marketing strategies (digital, social media & ecommerce).

• Proactive, enthusiastic and passionate in making a difference in our industry through creative and exciting ideas.

• Proven success in developing marketing plans and campaigns.

• Have good Problem-solving skills.

KPI

• (Holistic) Consumer Net Promoter Score

• Comparable Sales Growth /ISM/IGM/EBIT

• Brand preference

• Champion as % of total sales

• Implied Market share gain

• Marketing ROI

• CRM New Acquisition Digitally Reachable

• Media spend as % of total A&P

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.