Country Performance Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

1. Strategy and Planning:

- Develop and implement comprehensive performance marketing strategies that align with overall business objectives.

- Conduct market research and competitor analysis to identify opportunities and stay ahead of trends.

- Set and manage performance marketing budgets, allocating resources efficiently across various channels.

- Define key performance indicators (KPIs) and metrics to track campaign success and measure ROI.

2. Campaign Management and Optimization:

- Oversee the planning, execution, and optimization of performance marketing campaigns across various digital channels, including search (SEM), display, social media, affiliate marketing, etc

- Drive continuous improvement of marketing campaigns through A/B testing, multivariate testing, and other optimization techniques.

- Analyze campaign data and identify areas for improvement to ensure continuous optimization.

3. Reporting and Analysis:

- Develop and maintain comprehensive reporting dashboards to track and analyze campaign performance.

- Regularly communicate performance data and insights to stakeholders, including senior management and other marketing teams.

- Identify trends and opportunities from data analysis to inform future marketing strategies and tactics.

4. Stay Updated on Industry Trends:

- Stay abreast of industry trends, emerging technologies, and best practices in performance marketing

- Continuously seek opportunities for innovation and improvement to maintain a competitive edge.

- Identify and implement new performance marketing channels and technologies.

- Drive innovation within the performance marketing team by staying updated with the latest trends and developments in digital marketing.

5. Team Leadership and Development:

- Lead the performance marketing team, providing direction, mentorship, and support to ensure high performance and professional growth.

6. Channel Mission:

- In-depth knowledge and proficiency in managing and optimizing certain channel strategy to grow the business

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Requirements

Education:

- Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

- Experience: Minimum 10 to 12 years of experience in performance marketing, with a proven track record of success in leadership roles. Demonstrated experience in managing and scaling performance marketing teams.

- Experience in articulating strategic issues and negotiating with senior leadership teams

- Skills: Strong analytical and strategic thinking skills. Must be data savvy and love crunching numbers Excellent understanding of paid media channels.

- Proficiency in data analysis and business intelligence tools (Google Analytics, GDS, Tableau, etc).

- Exceptional communication and interpersonal skills.

- Exposure to Product Development or technical related – basic coding skill is a plus

- Leadership Qualities: Ability to inspire and lead a diverse team. Proven ability to think both tactically and strategically. Strong decision-making and problem-solving skills. Being able to see the bigger picture and stay connected to details.

- Adaptability: Comfortable working in a dynamic and fast-paced environment. Ability to adapt strategies to meet changing market and industry trends.

- Open to challenges.

- Results-Driven: Proven track record of achieving and exceeding performance marketing KPIs and targets.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!