Consumer Marketing Director - OneBlade

Consumer Marketing Director – OneBlade

The Opportunity

OneBlade is one of Philips’ most successful and fastest-growing global personal care brands. Our next ambition is to establish OneBlade as a major global growth platform, expanding beyond intimate grooming into broader propositions and experiences designed around consumer needs.

As Consumer Marketing Director – OneBlade, you will lead this transformation. This is a category-creating role combining consumer-led innovation, brand building, commercial leadership and social-first activation to redefine how OneBlade serves consumers globally.

1. Define the OneBlade Growth Strategy

• Set the global vision, strategy and roadmap for OneBlade.
• Identify where OneBlade can disrupt established grooming and personal care conventions.
• Translate the ambition into clear portfolio, innovation, brand, channel and market priorities.
• Build alignment across Business, Regions, Innovation, Design, Marcom, Sales and Finance.

2. Lead Portfolio and Innovation

• Own the innovation pipeline from consumer insight through launch and scaling.
• Expand OneBlade beyond Intimate into new propositions, occasions and personal care segments.
• Build the roadmap around a deep understanding of consumer routines, unmet needs and cultural expectations.
• Guide proposition design, positioning, claims, pricing and portfolio architecture.
• Make clear choices across consumer value, technical feasibility, speed and commercial potential.

3. Build a Distinctive Brand

• Define how OneBlade can show up credibly while remaining connected to the master brand.
• Create propositions and experiences relevant to younger, digitally engaged consumers.
• Partner with Marcom to build culturally relevant, social-first communication and creator strategies.
• Connect product, packaging, communication and retail execution into one consistent consumer experience.
• Build long-term brand affinity, advocacy and preference.

4. Disrupt the Grooming Market

• Develop the strategy to establish OneBlade across personal care and wet-aisle environments.
• Build winning channel and retail models with priority customers such as Walmart, dm and leading e-commerce platforms.
• Partner with Regional and Sales leaders to unlock distribution, visibility, conversion and adoption.
• Create compelling customer narratives and scalable market-launch models.
• Identify partnerships and new commercial models that can accelerate category creation.

5. Own Business Performance

• Be accountable for the growth, profitability, market share and portfolio health of OneBlade.
• Translate the long-term ambition into annual priorities, investment choices and measurable milestones.
• Lead performance reviews and act quickly on consumer response, market adoption and business results.
• Optimize pricing, mix, innovation productivity and marketing investment.
• Balance long-term category creation with strong near-term delivery.

6. Lead the Mission and Team

• Lead and develop the Senior Consumer Marketing Manager – OneBlade.
• Create an entrepreneurial culture with clear ownership, fast decision-making and high accountability.
• Mobilize cross-functional teams behind a shared mission in a complex global organization.
• Influence senior stakeholders through strong strategic thinking, compelling storytelling and fact-based recommendations.
• Build the capabilities required to win in personal care, innovation and social-first marketing.

What Success Looks Like

• OneBlade is established as a significant global growth pillar for the franchise.
• A differentiated strategy and multi-year innovation pipeline are in place.
• The portfolio expands successfully beyond intimate grooming.
• OneBlade builds meaningful relevance and affinity with consumers.
• Strong retail presence is created across priority channels and customers.
• Scalable propositions and launch models are adopted by key markets.

You Are the Right Fit If You Have

• A bachelor’s or master’s degree in Marketing, Business, Innovation or a related discipline.
• 10+ years of experience in consumer marketing, category leadership or innovation.
• Strong experience in Beauty, Personal Care, FMCG, Consumer Health or a related consumer category.
• A proven track record of building or transforming brands and categories for consumers.
• Experience developing global strategies and translating them into successful market execution.
• Demonstrated success leading consumer-led innovation and complex product launches.
• Strong commercial understanding across portfolio management, pricing, profitability, retail and e-commerce.
• Experience with major global retailers or digital commerce platforms is an advantage.
• A strong understanding of social-first brand building, creators and younger consumer behavior.
• The ability to lead, influence and make bold choices in a global matrix organization.
• Business fluency in English.

This is an opportunity to create one of the next major growth platforms for OneBlade—not simply by extending an existing portfolio, but by shaping a new category and redefining how a global grooming brand serves consumers.

Compensation & benefits

Doing meaningful work should come with fair, transparent rewards. The base salary range for this role is €93,049.00 - € 155,081.00.

We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you'll have in this role, alongside internal equity and local market considerations. This role is eligible for 6% short term incentive with your rewards linked to both individual performance and company results. We’ll share the full approach with you during the interview process, so you can make a clear, informed decision. Benefits include hybrid working, paid time-off, health and wellbeing benefits, learning and development opportunities.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.