Brand Manager, Core Brands

Marketing

Temporary

Job Description

At the Electrolux Group, as a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

About The Role

**This position is Fixed Term Maternity Leave Contract ending in May 2025**

Reporting to the Consumer Marketing Manager, you will be part of the team that is responsible for local Consumer Marketing initiatives, focused on the Electrolux, AEG, Westinghouse, Chef, and Kelvinator brands.

You will drive Consumer Marketing elements of the Commercial Marketing Activation Planning (CMAP) and ensure first-class execution against these plans, testing, and optimizing along the way.

What You’ll Do

• Work with the Consumer Marketing Manager to develop and execute against the Consumer Marketing elements of the Master Marketing Plan (MMP) for CA ANZ, focused on Electrolux, AEG, Westinghouse, Chef, and Kelvinator brands (core brands).

• Support the Consumer Marketing Manager to manage the core brand Consumer Marketing budgets for ANZ, focusing funding in areas that best support our business objectives and long-term success.

• Work alongside the APMEA & CA ANZ Retail Marketing, CA ANZ Trade Operations (TO) and Consumer Direct Interaction (CDI) teams when Consumer Marketing initiatives have retail or ecommerce activation potential - test, learn, measure, and optimise.

• Drive core brand Consumer Marketing content activation in ANZ, minimising content waste, measuring effectiveness, and feeding back to the planning and production decision makers.

• Work cross-functionally with local Sales, Product Line, and Controlling to understand the needs of customers and the wider organisation to sharpen marketing plans and maximise impact.

• Support the A-Brand content briefing process for major campaigns into the BA EA Content team.

• Directly manage A-Brand content localisation for ANZ, via the BA content team, BA tools, or BA localisation network agency.

• Lead content briefing for Westinghouse, Chef, and Kelvinator brands into the BA EA Content team and manage local agency partners.

• Support the Consumer Marketing Manager to drive core brand PR, social and influencer strategy and activation in CA ANZ.

Who You Are

• 2+ year’s brand marketing experience in consumer-driven companies with proven results.

• Proven experience in having worked on a consumer-driven marketing plan that drives profitable growth, market share, and brand health improvements.

• University degree in Marketing or related area.

Competencies

• Passionate – about the consumer and in delivering simply outstanding experiences.

• Collaborative – you work very well with others to move projects forward in a complex and global environment.

• Focus – you double-down on the most important topics to ensure impact.

• Organised - you set the pace and the priorities, and then you bring a methodical approach to meeting your goals.

• Agile - Both reactive and proactive, you work efficiently and flexibly to deliver results.

• Dynamic – you have the ability to think in a creative and strategic way, but are adept at delivering operationally to ensure tasks are followed through to completion.

• Energetic - Your enthusiasm is infectious and inspires and engages your colleagues and collaborators to achieve, deliver, and be accountable for their work. You’ll also have the stamina essential to delivering results in both the short and long term.

• Negotiator - Excellent communication skills with the ability to influence stakeholders at all levels across by building strong interpersonal relationships.

• Fast learner – with the ability to adapt quickly in unfamiliar situations.

• Data driven – with strong analytical skills that form the basis of your decision making

Why work for Electrolux?

• Global Leader in Home Appliances

• Shape Your Week Initiative

• CARE Day (additional leave)

• Annual flu shots onsite + wellbeing sessions & webinars

• Diversity, Equity & Inclusion Committee

• Living our Sustainability Commitment

• Family and Friends Sales & Discounts

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you!

Find out more on www.electroluxgroup.com