The Role
Lead user acquisition, engagement, and retention for SIP, ETF, and research content. Develop growth strategies and lifecycle campaigns, analyze funnels and cohorts, partner with product/UX/content teams, run multi-channel campaigns, monitor SIP MTU/ETF AUM/retention metrics, and produce performance reports with actionable recommendations.
Summary Generated by Built In
Title: Sr. Manager/DGM - User Investing Growth.
About Us: Paytm is India's leading digital payments and financial services company. Our platform offers a wide range of payment solutions to consumers and merchants, including utility payments, money transfers, and Paytm Payment Instruments (PPI) such as Paytm Wallet, Paytm UPI, and Paytm Payments Bank Net-Banking. We also provide merchant services, advertising, and a Mini app store. With a focus on growth and engagement, we leverage data science to drive sustainable success. We offer credit services sourced from financial partners to further support merchants.
About the Role: We are looking for a growth-oriented and customer-focused professional to drive user acquisition, engagement, and retention for SIP, ETF, and Trading Ideas businesses at Paytm Money. The role requires strong analytical thinking, growth strategy execution, and collaboration across product, content, and business teams to enhance investment journeys and user engagement.
Responsibilities : Drive user acquisition and engagement for ETF, SIP, and Research Content products. Develop strategies to improve SIP registrations, active SIPs, and SIP continuation rates. Grow ETF trading volume and AUM through targeted campaigns, investor education, and engagement initiatives. Collaborate with the content and research teams to ensure investment insights drive user engagement and conversions. Analyze investment patterns, user cohorts, and drop-off points to optimize investment funnels and customer journeys. Design lifecycle campaigns to convert one-time investors into long-term systematic investors. Monitor and improve key metrics such as SIP MTU, ETF AUM, research engagement, and retention rates. Partner with product and UX teams to improve onboarding, discovery, and investment experiences. Conduct market research and competitive benchmarking to understand customer behavior and industry trends. Prepare periodic business reviews, performance reports, and actionable growth recommendations for stakeholders.
Expectations/ Requirements: Minimum 3-4 years of User Acquisition experience, with exposure to SIP,ETF, Mutual Funds. Strong analytical and problem-solving capabilities with structured thinking. Experience in growth marketing, lifecycle management, or business analytics roles. Understanding of investment products such as SIPs, ETFs, mutual funds, and retail investing journeys. Ability to analyze user behavior, funnels, and cohort performance to drive business growth. Strong communication and stakeholder management skills. Proficiency in Excel, SQL, dashboards, and reporting tools is preferred. Experience in campaign management across channels such as push notifications, email, SMS, and in-app communication. Prior exposure to fintech, wealth-tech, investing, or consumer internet businesses will be preferred. High ownership mindset with strong execution orientation and attention to detail.
Education: Any Graduate.
Why join us: We give immense opportunities to make a difference and have a great time doing that. You are challenged and encouraged here to do meaning work for yourself and customers/clients. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the customer, and that's how it will always be With over 500 million+ registered users, 35 million+ merchants, and a wealth of data in our ecosystem, we are uniquely positioned to democratize credit and shape India's largest digital lending and payments story.
Compensation: We offer competitive compensation reflecting your contribution. If you are the right fit, we believe in creating wealth for you. If you're ready to join Paytm as Sales Executive, apply now and be part of our success story.
Skills Required
- 3-4 years of user acquisition or growth experience
- Exposure to SIPs, ETFs, and mutual funds
- Experience in growth marketing, lifecycle management, or business analytics
- Ability to analyze user behavior, funnels, and cohort performance
- Experience managing campaigns across push notifications, email, SMS, and in-app communication
- Strong communication and stakeholder management skills
- Proficiency in Excel, SQL, dashboards and reporting tools
- Prior exposure to fintech, wealth-tech, investing, or consumer internet businesses
- Any Graduate degree
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
