Consumer Insights Specialist

About Aramya

Our vision is to build some of the world's most loved fashion and lifestyle brands and enable people to express themselves. We are well-funded, with $20M raised from marquee investors like Accel, Z47, and industry veterans.

Aramya is a 100 Cr+ NMV fashion & lifestyle company backed by Accel and Z47. We're building a customer-led portfolio: Aramya (daily wear), Tavira by Aramya (festive), and a new brand in stealth, going live in H2 2026.

Current Retail footprint: 14 stores in Bengaluru (and a few more are yet to go live).

Opening next: Hyderabad and Chennai. Pune, Ahmedabad and Mumbai in the pipeline.

Website: www.aramya.in
Our Team: https://shorturl.at/l6uYJ
About the opportunity

We are looking for a high-ownership, insanely curious Consumer Insights Specialist who thrives on getting to the absolute root of human behavior. You won't be sitting behind a desk running passive surface-level reports—you will actively own customer research end-to-end.

From conducting high-empathy customer calling sessions to dissecting user feedback loops and synthesizing quantitative purchase patterns, you will take real business problem statements and translate raw customer conversations into actionable insights. Working at the intersection of psychology, D2C analytics, and fashion trends, you will act as the voice of our customer across product, category, and brand strategy.

Key responsibilities

• Lead regular 1-on-1 customer calling sessions and phone discussions to decode real buyer psychology, purchase triggers, and drop-off reasons.

• Take ownership of core business questions (e.g., “Why is repeat rate dipping in X category?”) and design targeted research loops to uncover the ground-truth "why."

• Combine insights from customer calls with quantitative D2C data (site analytics, CRM behavior, return reasons, and marketplace reviews) to deliver actionable insights.

• Build and update detailed consumer personas, identifying white spaces, unmet needs, and sizing/style preferences across different regions and demographics.

• Feed ground-level insights from customer calls directly to Design, Category, and Marketing teams to guide new product development, sizing improvements, and campaign hooks.

• Track customer feedback channels, reviews, and digital spaces (Instagram, Reddit, customer chats) to spot emerging cultural shifts and consumer expectations early.

Key skills & qualifications

• 1–3 years of experience in customer research, consumer insights, or growth role within a high-speed D2C startup or consumer internet brand.

• Graduate from Tier-1/Tier-2 institutes (such as Delhi University, top state universities, or equivalent institutes) with a background in Psychology, Sociology, Business, or Marketing preferred.

• A proactive self-starter who doesn't wait for a formal brief—you see a customer question worth asking and immediately go dig up the answer.

• Familiarity with standard D2C metrics (Repeat Rates, Net Promoter Score, Customer Lifetime Value) and a basic comfort handling Excel/Google Sheets data.