Consumer Insights Analyst

Reporting to the Chief Consumer Insights Officer, the Consumer Insights Analyst is responsible for analyzing data to identify key trends and providing actionable insights to guide strategic decision-making.

Accountabilities

Business Development   

·         Support the design and execution of research studies, including survey/questionnaire development and sample selection.

·         Collaborate with cross-functional teams to identify key business objectives and develop research plans to support business growth.

·         Stay updated on the latest research methodologies, tools, and technologies to enhance research processes and insights generation.

·         Identify opportunities to innovate and improve consumer research techniques, ensuring data quality and accuracy.

Data Analysis

·         Utilize qualitative and quantitative research methodologies to gather consumer insights, including surveys, interviews, focus groups, and data analytics.

·         Analyze and interpret data from surveys, interviews, focus groups, and other sources to identify patterns, trends, and insights.

·         Use statistical techniques to draw conclusions from data.

Reporting   

·         Prepare comprehensive reports and presentations that effectively communicate research findings and actionable insights to stakeholders.

·         Create visually appealing and concise reports to present complex data in a clear and understandable manner.

Education and Experience

·         Bachelor of Science Degree in business administration, marketing, analytics or statistics   

·         A minimum of 2 years of professional experience in customer insights, market research, data analysis, or a similar role

Required Knowledge, Skills and Abilities

·         Good working knowledge of data analysis software (SPSS, SAS, R)

·         Experience with data visualization tools

·         Familiarity with quantitative and qualitative research methods

·         Ability to manage multiple research projects simultaneously while meeting deadlines

·         Strong analytical and problem-solving skills   

·         Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)

·         Ability to work independently on projects in a fast-paced environment    

·         Excellent communication, presentation, and project management skills

·         Self-motivated and able to adjust to change