Consumer Experience Insights Lead

Posted 5 Days Ago
Be an Early Applicant
Hiring Remotely in USA
Remote
83-83 Annually
Senior level
Information Technology
The Role
Lead the transition to an insight-driven approach, connecting consumer behavior to business actions and optimizing digital experiences through collaboration with product and marketing teams.
Summary Generated by Built In

 

Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we're committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale.

At New Era, you'll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service.

If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you. Apply today and help us shape the future of work—together


SUMMARY: Leads the evolution from traditional web analytics to an insight-driven approach that connects customer behavior to business action. This role is the bridge between analyst reporting and product management. The individual ensures Therapeutic Area (TA) and Direct-to-Consumer (DTC) Product Managers have the consumer intelligence needed to make better decisions faster, shifting the team from reactive reporting to proactive web experience design.  

HIERARCHY: Practice Area Manager – Agency Services 

PRIMARY DUTIES: 

  • Turn Data into Story: Synthesize behavioral, journey, and performance data into clear, actionable insights; build narratives connecting site activity to consumer challenges and business outcomes; deliver recurring, tailored insight packages to stakeholders.  
  • Own the Customer Journey: Map and analyze end-to-end digital experiences to identify friction, drop-off points, and unmet needs; maintain a portfolio-level experience health dashboard.  
  • Drive Action & Optimization: Partner with product, marketing, UX, and engineering to prioritize improvements; lead test-and-learn strategies (A/B testing, personalization); measure the impact of post-launch changes.  
  • Champion the Customer Voice: Integrate Voice of Customer (VoC), behavioral analytics, and qualitative insights into a unified understanding; proactively surface insights to DTC Product Managers.  
  • Influence Strategy: Advocate for customer-first thinking; make complex data accessible for leadership; apply industry trends and competitive benchmarks to elevate capabilities.  

COMPETENCY: 

  • Digital analytics and journey analysis  
  • Storytelling and executive communication  
  • Experimentation and optimization frameworks  
  • Cross-functional leadership  
  • Customer-centric thinking  

REQUIRED EDUCATION: Bachelor’s degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction (HCI), or a related field.  

EXPERIENCE: 

  • 5+ years in digital analytics, consumer experience insights, or a similar insights-to-action role.  
  • Hands-on proficiency with GA4 and Adobe CJA (custom explorations, segments, attribution analysis).  
  • Experience with Medallia heatmaps/surveys or comparable VoC platforms.  
  • Demonstrated ability to deliver prioritized, actionable recommendations.  
  • Proven skill communicating complex findings to non-technical stakeholders.  
  • Strong understanding of web UX, journey mapping, and conversion optimization.  

LANGUAGE SKILLS: Proficient in English and communication 

QUALIFICATIONS: 

  • Additional Preferences: Pharmaceutical/healthcare digital experience (including regulated content review), familiarity with Adobe Target/AEP, experience with visualization tools (Power BI, Tableau, Looker), knowledge of SEO analytics, familiarity with Agile/SAFe frameworks, and understanding of CMS platforms (Adobe AEM).  

PHYSICAL DEMANDS: REMOTE. Regular use of hands and fingers to operate a computer keyboard, mouse, and other office equipment. Regular, repetitive movements such as typing, mouse movements, and scrolling. Ability to hear and understand spoken communications, both in person and via remote communication tools. Ability to see and read computer screens and printed documents, as well as adjust focus. This includes prolonged periods of looking at a computer screen.  

WORK ENVIRONMENT: Remote  

EXPECTED HOURS OF WORK: Monday-Friday, Standard Business Hours (EST)

TRAVEL: potential for occasional/once a year for a conference.  

ADA Statement 

To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice. 

Below is the pay range of this position for considered candidates based on qualifications and experience.

Pay Range
$83$83 USD

New Era Technology, LLC., and its subsidiaries (“New Era” “we”, “us”, or “our”) in its operating regions worldwide are committed to respecting your privacy and recognize the need for appropriate protection and management of any Personal Data that you may provide us. In this, we are also committed to providing you with a positive experience on our websites and while using our products, services and solutions (“Solutions”).

View our Privacy Policy here https://www.neweratech.com/us/privacy-policy/

We never ask candidates to pay any fees at any point in our hiring process. If you are ever asked to provide payment for training, certification, equipment, or any other purpose, it is not from our company. Only communications from our official company channels should be trusted. Please note our official email domain is @neweratech.com. If you suspect fraudulent activity, please contact us immediately at [email protected]

Skills Required

  • Bachelor's degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction, or related field
  • 5+ years in digital analytics or consumer experience insights
  • Hands-on proficiency with GA4 and Adobe CJA
  • Experience with Medallia heatmaps/surveys or comparable VoC platforms
  • Demonstrated ability to deliver actionable recommendations
  • Proven skill communicating complex findings to non-technical stakeholders
  • Strong understanding of web UX and conversion optimization

New Era Technology Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about New Era Technology and has not been reviewed or approved by New Era Technology.

  • Leave & Time Off Breadth Time off is positioned as generous, with multiple sources pointing to roughly four weeks of PTO up front or ~28–29 days including company holidays in some U.S. roles. Time away is also described as straightforward to use and sometimes viewed as a meaningful offset to weaker cash compensation.
  • Strong & Reliable Incentives Earnings upside appears stronger in certain sales and account roles where on‑target earnings can be attractive when performance is high. Variable pay can materially lift total compensation in these roles relative to positions with mostly fixed pay.
  • Flexible Benefits Flexible work arrangements such as remote and hybrid options are commonly highlighted as part of the overall rewards experience. Flexible Spending Accounts (e.g., medical, dependent care, commuter transit) are also referenced as available in at least some contexts.

New Era Technology Insights

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The Company
HQ: New York, NY
1,535 Employees

What We Do

New Era Technology is a global managed technology service provider. New Era serves as a trusted adviser to more than 14,500 customers worldwide. Customers rely on New Era’s seamless blend of solutions that securely connect people, places, and information in a rapidly changing digital world. New Era has offices in the Americas, the United Kingdom, APAC, and Europe. New Era provides solutions and services to diverse industries including Global Enterprise, Banking & Finance, Smart Buildings & IoT, Healthcare, Education, and Government. Solutions and Services: • Collaboration & Unified Communications • Data Networking • Digital Transformation • SecureBlu Security Services • CloudBlu Cloud Services • Physical Security & Life Safety • Managed Services • Professional Services

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